Startup Professionals Musings

APRIL 9, 2012

Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Clinical decision support systems.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 3, 2011

Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. This could take place via the five phases of movement marketing: 1. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Steve Blank

OCTOBER 7, 2015

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

Entrepreneur 120

Entrepreneur New York Cofounder New York City 120

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

Marketing 50

Marketing Redemption Channel SMS 50

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Video is one of the most flexible assets you can develop. Subtract the sales pitch.

Small Business 72

Small Business Audience Channel Direct Marketing 72

Startup Professionals Musings

FEBRUARY 11, 2010

Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Clinical decision support systems.

Analytics 177

Analytics Retention Social Media Campaign 177

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Custom Audiences will be an indispensable resource in developing your targeting strategy for Facebook Ads.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Clinical decision support systems.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Duct Tape Marketing

NOVEMBER 17, 2022

21:01] What are some places you like to turn to to get personal development and business development? [22:35] But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. And so I think for us, we've kind of developed three sub niches.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Clinical decision support systems.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Clinical decision support systems.

Analytics 120

Analytics Retention Social Media Campaign 120

Venture Chronicles

MARCH 2, 2012

At the Facebook Marketing Conference yesterday the company made some pretty big announcements, one of which concerned app developers like Get Satisfaction, which is the move to the Timeline interface on Brand Pages. The goal is to make Pages more engaging and more social,” said Gokul Rajaram, Facebook’s product director for ads.

Customer 34

Customer Curation Portfolio Channel 34

Mike Michalowicz

SEPTEMBER 8, 2015

Additionally, with two small children of his own and some recent health issues, Scott began development of new program designed to help business owners better manage their technology and lifestyle. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Up and Running

FEBRUARY 23, 2016

After enough time, you’ll have developed the skills you need in order to expand. Even if you know nothing about formal market research practices, you can do your own research by getting out to learn more about your customers, distribution channels, and about how to start a farm. Step 4: Market and sell your products.

Colorado 60

Colorado Southern California Business Plan Oregon 60

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Recommendations for other products your customer may like.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

JULY 20, 2019

So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). Often, engineers and developers have control of these emails.

eCommerce 90

eCommerce Email Conversion Marketing 90

YoungUpstarts

DECEMBER 7, 2017

Some companies credit the use of Wi-Fi analytics and automated marketing services for their recorded success. These companies began by collecting customer emails, and then directly marketing to each customer using insights gained from the customer shopping behavior. Trust is an effective emotional trigger as well. Closure is important.

Marketing 124

Marketing Analytics Campaign Email 124

Duct Tape Marketing

JUNE 1, 2017

And then get busy working on boosting your lead conversions through email marketing. Develop strong call-to-actions. And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. Develop a multi-channel approach. Take a look.

Email 59

Email Customer Marketing Campaign 59

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Magnificent. You own very little about them. Many, many companies are doing this.

Analytics 60

Analytics Marketing Mobile Audience 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

You want this to be passive, so you need to find ways to develop either content or have people use your website without you personally investing the time. I really developed that into a stand-alone business, not the subject of this talk, but that business brought me into the world of blogging. Improve conversions.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. Slide.com.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up. Develop a ‘better quality’ ignorance.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Overall for 2010, I figure a B average, a little worse than last year.

Internet 114

Internet eCommerce Advertising Flash 114