ConversionXL

SEPTEMBER 1, 2020

Customer Value Optimization (CVO) is a process to create a great customer journey and maximize the ROI for all marketing activities. When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

SEPTEMBER 3, 2021

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). Stand out from the crowd with brand differentiation.

Metadata 121

Metadata Technical Review Retention Metrics 121

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Non-Compete 75

Non-Compete Retention Marketing Differentiation 75

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. You’re marketing to the wrong audience. Blue Apron is hardly alone with its churn problem.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Figure out how your product uniquely fits into the market and drive that message home. Even then, treat your marketing messaging as a living document to match your ever-evolving audience. Start with user research.

Audience 127

Audience Framework Differentiation Software Review 127

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Selling to the mid-market is hard.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

Hearpreneur

JANUARY 1, 2023

Approach your investment conservatively to best handle market fluctuations. Using feedback implements or engagement initiatives, keep employee expenditures lower later on by investing in teams’ satisfaction and retention now. Debts can be deadly to manage when costs and expenditures are already high. 4- Investing in yourself.

Entrepreneur 96

Entrepreneur Software Review Technical Review Revenue 96

YoungUpstarts

MARCH 11, 2020

by Meredith Blechman, Head of Marketing for ARTA. Branding is one of the most important investments you can make in your business, and developing your brand before going to market is an essential component to a successful launch. Or maybe you’ve pivoted because you weren’t seeing product market fit.

Developer 182

Developer PR Differentiation Retention 182

Duct Tape Marketing

JUNE 19, 2019

Transcript of Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an email validation system that integrates with all the major ESPs to make sure, hey, your mail doesn’t bounce.

Marketing 65

Marketing Networking Social Media Cofounder 65

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. It starts with a category being done poorly, reimagining the experience, creating distinctive products and then constantly messaging this to the market.

Curation 296

Curation Los Angeles Differentiation Channel 296

Duct Tape Marketing

JULY 26, 2023

A Comprehensive Marketing Gap Analysis for Effective Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis.

Marketing 54

Marketing Artificial Inteligence Retention Audio 54

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Community 51

Community Kuwait Cofounder Bootstrapping 51

Startup Professionals Musings

JULY 11, 2013

Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel. All social media channels are not equal, and customers are still learning, so they may also appreciate some guidance.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel. All social media channels are not equal, and customers are still learning, so they may also appreciate some guidance.

Social Media 228

Social Media Media Customer Viral 228

Duct Tape Marketing

JULY 26, 2023

Why This Marketing Gap Analysis Is Your Roadmap To Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis.

Marketing 43

Marketing Artificial Inteligence Retention Audio 43

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand momentum in the marketplace. Image source. Image source.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. If you’re only working in a local market, you can easily host meetups and build events around what you do. Differentiation is hard. Getting results is hard.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JANUARY 24, 2017

Digital marketing moves at a fast pace. At the core is still the same balance of analysis and creativity – but you’ll get an advantage with experience in product development, marketing, and commercial strategy. “. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Duct Tape Marketing

MARCH 8, 2022

4 Steps To Create A Perfect Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. It is harder than ever to decide the right direction for your marketing. You can use this article to help you create a clear marketing message, direction, and plan. How do I know the problem I am solving?

Marketing 90

Marketing Software Review Technical Review Retention 90

Women Entrepreneurs Can

NOVEMBER 9, 2020

This is a key differentiating factor which can set you apart from your competitors and turn casual customers into confirmed brand advocates. The Cost of Retention vs Acquisition. It’s been shown that an increase in customer retention of just five per cent can equate to a massive twenty five per cent increase in profit.

Retention 52

Retention Reputation Differentiation Advertising 52

YoungUpstarts

FEBRUARY 28, 2017

Your product or service must have a unique sales proposition, a pitch that differentiates yours from others. It needs performers to run finances, operations, and marketing. As long as the product is yours, you manage the relationship and retention. But, thinking ahead, you can lay a strong foundation. Believe in your brand.

Delaware 100

Delaware Retention Differentiation Sales 100

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 81

Community Marketing Audience Networking 81

Brandanew

AUGUST 29, 2016

Marketers are trying to create brand stories to engage, connect and convert their communities. It’s something that I strongly believe in as a brand marketer myself. I am certain that quality is a clear differentiator for any brand, but it also puts a question on scaling. Both of these come to us courtesy of purple-planet.com.

Social Media 124

Social Media New York Community Media 124

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. The channels. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

The Next Web

NOVEMBER 26, 2013

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. You don’t need a master’s degree in marketing to understand that quality customer service is crucial to the long-term success of your business. Customer retention is critical to the long-term growth of your business.

Vertical 151

Vertical Social Media Programming Matching 151

Mike Michalowicz

NOVEMBER 1, 2016

For companies making a food product you must clearly differentiate your product in a crowded market place. Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Monica Jain, Fish 2.0.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take this LinkedIn post from the Head of Content at email marketing platform GetResponse. Utilizing this in your marketing efforts can pay dividends.

Social Media 117

Social Media Employee Media Programming 117

Austin Startup

MARCH 26, 2019

Do you plan to regularly refresh your marketing collateral? Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. When is the right time to diversify your paid marketing mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. They still tend to think of digital as a fulfillment channel.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. And the what’s-in-it-for-me: “gain a bigger market share.”. Image source.

Audience 156

Audience Video Software Review Conversion 156

The Next Web

SEPTEMBER 24, 2013

Kik, for those of you who don’t know of it, has its core user base in the US, and markets itself as a universal messaging service that doesn’t require a phone number for registration. Livingston and his team spent a few months “begging” RIM to open its popular messaging service to other channels, but the company had no interest.

Entrepreneur 167

Entrepreneur CTO Hire Startup Mobile 167

ConversionXL

FEBRUARY 9, 2016

Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process. Is the way it’s commonly talked about useless? ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K They need products that are really working in the market.

Retention 48

Retention Metrics Acquisition Conversion 48