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AI, Blockchain, Web 2.0, and Self Driving Cars

View from Seed

The most common analogies I’ve been considering with the current wave of generative AI are blockchain, self-driving cars, and Web 2.0. And both founders and investors are grappling with similar questions that were top of mind during early Web 2.0: Will new, native distribution channels emerge? There are two reasons for this.

Web 169
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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? What channels will you use (e.g., Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How do we prioritize internationalization versus getting something to market? Free trials?

Developer 520
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Email Marketing As A Pillar For Enterprise Sales

YoungUpstarts

Knowingly or unknowingly email has become a big part of our lives and that is why when it comes to marketing, email is the king. Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. Email marketing works wonders when it is personalised.

Email 232
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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.

Metrics 260
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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148
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Online Dental Marketing Checklist For All Startup Practices

YoungUpstarts

However, there are various things to consider when you think of crafting a business plan, and one of the most important is online dental marketing. But, it is often seen that most of the startup practices do not consider marketing. Therefore, to boost your new dental business success, start marketing first. Google Maps.

Marketing 200