Curation Through Connection: Why Marketers Should Look Beyond Just Data
YoungUpstarts
DECEMBER 27, 2019
The initial delight around a curated advertising experience has been met with recent blowback around data privacy, with Facebook and Wells Fargo serving as two prominent examples. If consumers are going to reject this brand of ‘personalization,’ companies need to now find less intrusive, more authentic ways to connect with customers.
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