ConversionXL

FEBRUARY 3, 2022

In most cases, an organization’s leadership sets the company’s revenue, market share, and goals. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. Image source.

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Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

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B2B Conversion B2C Sales Cycle 48

Board Effect

APRIL 15, 2024

To be clear, coming to an agreement with a diverse board does take more time, more challenging conversations and potential confrontation. Measuring DE&I progress Use tools and metrics. “To Effective leadership and governance thrives on diversity of perspectives and diversity of perspectives doesn’t just happen.

Ireland 52

Ireland Ohio Government Equity 52

Both Sides of the Table

NOVEMBER 14, 2017

Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level.

Operations 286

Operations New York City Technical Review Startup 286

YoungUpstarts

DECEMBER 17, 2017

by Brent Proulx, Talent Plus Leadership and Management Consultant. Take them out to lunch, ask them good questions and really listen, keep an open door, join in random conversations by the coffee pot; it’s all easy and it’s all good for you and for your top performers. A question as simple as “What have been your recent successes?”

Employee 145

Employee Bandwidth Leadership Hiring 145

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

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Founder Retention Metrics Technical Review 71

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? If, for instance, it seems that your display ads aren’t adding much of a conversion value according to a particular model, will you stop using display ads? Time Decay Attribution.

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Conversion Analytics Algorithm Channel 48

Duct Tape Marketing

NOVEMBER 21, 2022

Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs). Metrics can help fractional CMOs understand the challenges, and therefore deliver consistent and long-term results.

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Fractional CTO Small Business Metrics Revenue 63

YoungUpstarts

JUNE 16, 2011

Read on for a few leadership mistakes that put your team in danger of failing elegantly—along with some remedies to get them back into the winner’s mindset. Leaders must develop an eye and ear for this weakness—and must try to listen for it in every conversation and look for it in every ops review. Setting impossible goals.

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Leadership Silicon Valley Demand Sales 145

Berkonomics

JUNE 30, 2022

More often, you (the leader) set the goal and push for achievement – hopefully establishing a realistic set of strategies and accurate metrics to measure progress along a timeline. A leadership goal vs. a mantra: I once sat in on a roundtable meeting in which the executive of a company stated his goal as “educate the world.”

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Leadership Metrics Revenue Conversion 62

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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Analytics Framework Metrics Algorithm 93

Steve Blank

DECEMBER 11, 2020

It’s not leadership. The military has three of the four pieces of the puzzle you need: strategy, access to technology, leadership. Leadership was not the problem. Strategy, technology, leadership – those were fine. The 2018 National Defense Strategy explained very clearly and effectively what needs to get done.

Technical Review 322

Technical Review Taiwan Technology Design 322

Up and Running

APRIL 22, 2021

With proper standards in place, companies can expect higher conversions. Provide the right leadership. You might have great business acumen but cannot provide leadership. Take advantage of training opportunities on leadership and team management. Take advantage of training opportunities on leadership and team management.

Small Business 97

Small Business Management Technical Review Employee 97

crowdSPRING Blog

OCTOBER 4, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Gathering Customer Needs | VentureFizz – crowdspring.co/15IZpsB.

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Social Media Small Business Design Media 100

ConversionXL

JUNE 26, 2019

With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Although these metrics can be tracked, they don’t tell you much. Some businesses use a North Star Metric to symbolize this focus, while others pick a revenue number. Metric Scenario A Scenario B Difference Customer Count Current (e.g.

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Framework Churn Rate Metrics Revenue 121

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

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Audience Non-Compete Distribution Channel 127

YoungUpstarts

JULY 31, 2019

Instead of looking at traditional metrics such as EBITA (earnings before interest taxes and amortization) and MRR (monthly recurring revenue), early investors are compelled by intangibles such as charismatic leadership, a loyal team, exciting IP, an important name on an executive board, news coverage, etc.

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Cofounder Burn Rate Technical Cofounder Seed Capital 127

View from Seed

SEPTEMBER 16, 2019

Your job is to show that your positive momentum will lead to sustained market leadership. This can take the form of customer quotes, NPS scores, usage and engagement metrics, negative churn, and referral metrics. Overall, at this point in the pitch, there should be a bit of a flip in the nature of the conversation.

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Seed Stage Metrics PR Leadership 192

The Startup Magazine

AUGUST 21, 2023

EOS categorizes these elements into six pivotal components: Vision: Streamlining strategic planning by converting leadership visions into actionable data points and milestones. Data: Monitoring essential metrics that depict an organization’s health and performance.

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Nebraska Framework Leadership Operations 134

Duct Tape Marketing

JUNE 7, 2023

Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. 10:07] How much would you say is just leadership or is it maybe just culture? [11:38] 15:11] Where does employer branding fit into the conversation of employee experience? [17:18]

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Employee Technical Review Advisory Board Sales 75

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

View from Seed

JULY 14, 2020

When we first met Rachael Nemeth and learned about Opus, we were impressed both by the product engagement metrics and her product insights around the best way to deliver high-impact training to frontline workers.

Portfolio 177

Portfolio Leadership Metrics Employee 177

YoungUpstarts

JANUARY 7, 2014

Do not promote employees with problems with accountability, especially if they’ll be moving into a leadership position. If you’re interviewing a candidate for a leadership position, you might say, “Summarize a difficult conversation you had with an employee who had failed to meet a commitment.” Hire accountable people.

Leadership 145

Leadership Employee Metrics Hiring 145

Austin Startup

MARCH 20, 2017

While the value of diverse teams and women in leadership are relatively new topics in the business world, the field of gender lens investment is even newer. The field uses the broader term “gender” rather than “female” because, as the Stanford Social Innovation Review states, “Using ‘gender’ brings both men and women into the conversation.

Private Equity 54

Private Equity Venture Capital United States Equity 54

Startup Professionals Musings

JUNE 2, 2019

You probably think that the fact that you have started your own business validates your leadership ability. Real business leadership requires continuous improvement, just like your products and processes. Fortunately, contrary to popular opinion, the evidence is that leadership is not a birthright, and can be learned and improved.

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Leadership Dilution Metrics Demand 244

Version One Ventures

APRIL 11, 2019

She is a Silicon Valley veteran – having been the Senior Director of Engineering at Yodlee, then holding several CTO, Chief Architect, and other engineering leadership roles at a few startups before landing at Shippo in 2016. Conversely, sometimes a new solution can create unexpected outcomes.

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Part-Time VPE Software Review Engineer Technical Review 100

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 219

Customer Development Web Developer Customer 219

Women Entrepreneurs Can

MARCH 2, 2023

We exhibit wisdom by utilizing objective data for our experiments and identifying the truth that manifests in the metrics compiled from our data. We demonstrate courage when we align our efforts and activities with those metrics despite our personal feelings and desires. Strategy 3: Enhance and prosper through unguarded conversation.

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Lean South Korea Metrics Framework 98

YoungUpstarts

JULY 2, 2020

Another common mistake that marketing teams are making is using the same metrics for success that they have used in the past. If you focus too much on sales and conversions, you’ll likely be disappointed because sales are almost certainly down. If you use these same metrics, you’re going to be sorely disappointed in the results.

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Marketing Metrics Channel Differentiation 262

Austin Startup

SEPTEMBER 18, 2017

as I only improve by addressing my deficiencies.” —  Robert Reeves , CTO, Daticle Robert Reeves They collaborate with your executive leadership team to identify how technology can be used strategically to accomplish all company goals while mitigating risk. They adopt, measure, and manage key product performance metrics. What is a CTO?

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

crowdSPRING Blog

APRIL 5, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Measuring What Matters: How To Pick A Good Metric – [link]. Leadership Rule No. Measuring What Matters: How To Pick A Good Metric – [link].

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Social Media Small Business Design Media 92

Austin Startup

SEPTEMBER 2, 2021

One of the most rewarding aspects of Sales leadership is being “close to the money.” They understand the key metrics and how they interact. Now is the time of year for startup CEOs and Boards to incorporate Sales leadership’s perspective and put together a solid 2022 revenue plan.

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Revenue Retention Forecast Sales 72

ConversionXL

MAY 19, 2020

Finding and exploiting these gaps can go a long way toward building not just awareness-stage interest but perceived thought leadership as well. . The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them. Show your work.

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Differentiation Sales Email Metrics 129

OnlyOnce

DECEMBER 20, 2023

When a deal shows up, it’s a mountain of work because there are countless meetings and conversations both internal and external to the company and with your board; there’s a ton of due diligence that needs to be done, and there’s always thinking about the strategic roadmap moving forward. You can find this post on the Bolster Blog here.

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Hiring Developer Due Diligence Bandwidth 71

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. These managers have a tendency to steamroll conversations. Use frameworks in interviews to explain your qualifications and show your thought-processes.

Management 85

Management Product Technical Review Software Review 85

crowdSPRING Blog

JANUARY 18, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 94

Social Media Small Business Design Media 94

Startup Professionals Musings

OCTOBER 11, 2019

Define metrics to measure what you want to achieve. Making sure the best idea wins, not the most powerful person, promotes a sense of teamwork and leadership trust from deep within an organization. Most conversations have an element of built-in, if subtle, negotiation. Show humility while acting as a mentor and coach.

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Metrics Matching Employee Leadership 245