Mucker Lab

OCTOBER 10, 2023

SDR Strategy & Model Checklist In the intricate world of sales development, finding the balance between art and science is crucial for a startup's success. Instead, identifying a narrow target market and focusing efforts there is key, especially for startups with limited resources.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 72

Metrics Analytics Forecast Software Review 72

Austin Startup

SEPTEMBER 2, 2021

It’s that time of year when Startup CEOs are building their 2022 Revenue Plan. If they are optimists like me, they can forecast growth rates and get motivated about how big the startup can become. If they fall behind on their sales recruiting numbers, they understand how that will impact revenue targets two quarters out.

Revenue 72

Revenue Retention Forecast Sales 72

Both Sides of the Table

SEPTEMBER 15, 2022

At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem looked like. Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? discipline & focus. And we’re patient.

Technical Review 416

Technical Review Pre-Money Valuation San Francisco Valuation 416

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 83

Metrics Marketing Software Review Cofounder 83

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Operations 286

Operations New York City Technical Review Startup 286

Up and Running

AUGUST 21, 2014

One of the most important things a startup can do is make sure that they are keeping track of their data. In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

DECEMBER 7, 2022

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Startup 335

Startup Social Media Metrics Viral 335

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Is it any wonder they’re essential? Old School But Effective.

Technical Review 148

Technical Review PPC SEM Marketing 148

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). It’s disheartening, but sadly, this is one experience that many startup founders face. Do you find yourself and your project in a similar position?

Design 105

Design Product Churn Rate Architecture 105

Austin Startup

APRIL 4, 2017

We’ve been malleable and flexible enough to deal with the natural ebbs and flows of startups without losing focus on helping people #experiencelocal. Vanity metrics aren’t useless. Tracking clarity metrics builds great businesses.” “In Don’t focus on them internally. It’s all they focused on,” Tabb says. She said no.

Metrics 48

Metrics Silicon Valley Angel Investor Technical Review 48

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. COST PER CONVERSION.

.Net 94

.Net Metrics Retention Revenue 94

VC Cafe

JUNE 6, 2024

The first time I wrote about startup benchmarks was in 2019 and it became one of the most popular posts on VC Cafe. Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services.

B2B 78

B2B Burn Rate Generative AI Retention 78

ConversionXL

JUNE 16, 2022

Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Marketing strategy. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?”

Customer Development 228

Customer Development Web Developer Customer 228

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. If you don’t have a clear idea of why you are there, anything you measure will be useless.

Social Media 319

Social Media Media Metrics Advertising 319

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. How to create a growth hacking strategy using the pirate metrics model. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

FEBRUARY 18, 2021

This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. So, what makes affiliate programs so attractive to startups?

Acquisition 127

Acquisition Cost Affiliate Customer 127

YoungUpstarts

NOVEMBER 2, 2020

Here is some of our conversation: What is Agile marketing, and what makes it so different? One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined. Most marketers think in terms of campaigns. They write a campaign brief.

Agile 264

Agile Marketing Campaign Sales 264

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

YoungUpstarts

AUGUST 24, 2015

With the key themes of freedom and value at its core, “ The $100 Startup ” is a brilliant blueprint assisting “wannapreneurs” keen to heed the rallying call of the microbusiness revolution. From borrowing from family members to Kickstarter to car loans, there are various ways to reduce one’s startup burden.

Technical Review 100

Technical Review Software Review South Carolina Startup 100

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

The Startup Magazine

DECEMBER 22, 2022

Every smart business owner on the planet should not only understand their conversion rates – for every marketing campaign – but should also be working every day to push that rate as high as possible. Below we run through what a conversion rate is, why it’s so important, and even outline a couple of tips to help you hit the ground running.

Conversion 137

Conversion Campaign Metrics Customer 137

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. Is it any wonder they’re essential? Old School But Effective.

Technical Review 78

Technical Review PPC SEM Marketing 78

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 143

Metrics Advisory Board Startup Lean 143

Up and Running

OCTOBER 7, 2019

However, as a founder of a small business or startup, you’re juggling many things. You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ReadWriteStart

JANUARY 10, 2020

Here is why online startups cannot afford to overlook visual merchandising. The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

David Teten

JANUARY 19, 2021

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. “Too Of the Inc. 5000 companies, only 6.5%

Cofounder 78

Cofounder Technical Review Equity Dividend 78

SoCal CTO

MARCH 1, 2010

Here are some recent great posts that I’ve come across that generally fall in the intersection of startups and CTOs. They have a related post: Designing startup metrics to drive successful behavior | For Entrepreneurs , but I think that looking at my Startup Metrics post provides a bit broader set of metrics to consider.

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. Define what you need from a metrics and reporting standpoint. R : Revenue - can you monetize any of this behavior? Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225