Remove Customer Development Remove Media Remove Metrics
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Some have labeled this period as irrational exuberance. Then the cycle repeats with a new set of technologies.

Lean 335
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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. A comedian who founded NYC’s Comedy Cellar --an enduring business--Bill has written for TV sitcoms and media companies. For example: Mitch Kapor was a founder of Lotus. Todd Park convened the team that saved Obamacare.

Lean 165
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Building a Company with Customer Data – Why Metrics Are Not Enough

Steve Blank

Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. When I asked him if he actually had personally left the building and talked to these potential customers, or even had gotten them on the phone, he sounded confused. But what information to collect?

Metrics 243
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A Deep Dive into Salesforce SMS Integration Strategies for Enhanced Customer Engagement

The Startup Magazine

This integrates with multiple communication channels, such as social media, SMS, and email, and enables businesses to run themselves more smartly. Lead Manager Ninja is considered one of those powerful utilities that manages leads to enhance the consumer experience.

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. They’re deep into Customer Development ,” he said. You could just outspend. You could use brute force to get the word out.

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Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.