Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

YoungUpstarts

JUNE 6, 2016

Companies occasionally try to align navigation labels with internal product names instead of plain English. The most successful websites give users all the information and tools they need to help themselves, but have a responsive customer service team ready to fill in the gaps. Broad and shallow versus narrow and deep.

Mobile 100

Mobile Design Web Internet 100

Women Entrepreneurs Can

NOVEMBER 18, 2019

An Amazon Seller’s account is where Amazon sellers spend most of their time ( depending on agency or management automation). The key to increasing sales is not the number of accounts you have, but rather the quality of your service as well as positive feedback from your customers. On Amazon, the customer always comes first.

Software Review 40

Software Review Sales Software Naming 40

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. A great way to find potential licensees is to look for products similar to yours and then to look for the name of the manufacturer.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Up and Running

NOVEMBER 14, 2017

As we’ve been working on our new product that helps teams manage shared email inboxes, we’ve had struggles coming up with a name. We’d jotted down some name ideas as they came up, but didn’t feel like any individual name was the right fit. Here’s the structure that we used to come up with our new product name.

Naming 82

Naming Product Search Silicon Valley 82

Startup Professionals Musings

APRIL 10, 2011

Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Managing foreign exchange reserves is every bit as challenging as managing a family budget. Respect local customs and practices. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Steve Blank

APRIL 9, 2009

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Up and Running

NOVEMBER 7, 2017

Starting a business and launching new products is a ton of work. From figuring out what exactly your customers need to nailing down your company name, you’ll encounter hurdle after hurdle. What was the process like for choosing a name? How we picked our product name. And, yes, it’s a bunch of work.

Product 77

Product Product Name Forecast Naming 77

Startup Professionals Musings

JANUARY 7, 2014

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Startup 265

Startup Intellectual Property LLC Burn Rate 265

YoungUpstarts

OCTOBER 30, 2019

Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. New products will often help a company grow its bottom line.

Product Development 113

Product Development Developer Product Demand 113

Startup Professionals Musings

NOVEMBER 28, 2012

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Entrepreneur 274

Entrepreneur Intellectual Property LLC Burn Rate 274

crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

Marketing 48

Marketing Startup Differentiation Naming 48

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Respect local customs and practices. Watch your product naming.

Brazil 121

Brazil Finland Silicon Valley Italy 121

Gust

DECEMBER 29, 2013

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Startup 183

Startup Intellectual Property LLC Burn Rate 183

Occam's Razor

OCTOBER 21, 2013

The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set. " : ).

Search 154

Search SEO Analytics Engineer 154

Up and Running

SEPTEMBER 22, 2014

Your name or product name, branding, and customer lists are all valuable IP assets and need protection. Trade Secrets are recipes, formulas, processes, or even customer lists. Managing a Business Operations Strategy copyright intellectual Property patents trade secrets trademark' My business doesn’t have IP.

Intellectual Property 123

Intellectual Property Non-disclosure Agreement IP NDA 123

Venture Chronicles

OCTOBER 27, 2011

I have gone through some really bad customer experiences with online and offline services but few have rivaled that of my recent trials and tribulations with web conferencing service providers. My trouble started when I attempted to login to “my account” to, you know, manage my account.

Web 34

Web Customer Email Product Name 34

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.

API 55

API Analytics Web Naming 55

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.

API 54

API Analytics Web Naming 54

infochachkie.com

DECEMBER 5, 2011

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.

Naming 40

Naming Technical Review Product Product Name 40

The Next Web

JANUARY 31, 2014

It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management. Make it short, to the point, and circulate it to all staff If you carry out staff training, include crisis management as part of the session.

Social Media 143

Social Media Media New Zealand Dilution 143

Duct Tape Marketing

NOVEMBER 3, 2017

How long ago did you search for your brand name? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. Don’t lose those customers! HubSpot , 2016). Google , 2014). Google , 2014).

Social Media 40

Social Media Search Naming Widget 40

Up and Running

NOVEMBER 1, 2017

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. That helps search engines identify the product properly.

Product 101

Product SEO Search Engineer 101

Software By Rob

JANUARY 12, 2010

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. 3 Dan on 01.12.10 6 Rex Dixon on 01.13.10

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

SEPTEMBER 4, 2014

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. Managing tags in this way quickly becomes a mess that drives teams apart. What is a Tag Manager? What is a “Tag” Anyway?

Management 106

Management Software Review eCommerce Analytics 106

Startup Professionals Musings

JULY 18, 2022

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

Global 266

Global North America Intellectual Property Offshore 266

Transformify

AUGUST 29, 2017

A growing body of research shows we make a bunch of snap judgments starting just with people’s names–and continue from there. One widely cited study found that candidates with white-sounding names but otherwise identical résumés were 50% more likely to be called in for an interview. GETTING AWAY FROM GROUPTHINK.

Hiring 40

Hiring Technical Review Portfolio Software Engineering 40

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113

SEO PPC Algorithm Software Review 113

Up and Running

NOVEMBER 8, 2016

A headline can be as obvious as the word “sale” or simply your product name. Describe the benefits customers get from your business as soon as possible. The benefit is really what customers are after; is it cheaper, is it faster, is it newer, will it make my hair grow back? Giving life to your promotion.

Design 86

Design Advertising Vertical Sales 86

Startup Professionals Musings

OCTOBER 13, 2019

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

Global 235

Global North America Intellectual Property Marketing 235

ConversionXL

MAY 15, 2018

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. Rely on your customers to come up with your value proposition.

Product 100

Product Software Review Framework Email 100

Small Business Force

JANUARY 8, 2012

Often an entrepreneur has much at risk, personally; may feel the responsibility for the livelihoods of employees, and have deep concern that the customers are being served effectively. But, at the end of the day, if it isn't fun, for the small business owner, the employees, and yes, even the customers, the chances of success are limited.

Minnesota 37

Minnesota Employee Product Name Small Business 37

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 5, 2014

This is for a number of reasons including mis-spellings, inaccurate search results & regional differences in products are named. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).

Search 107

Search Design eCommerce Technical Review 107

Startup Professionals Musings

NOVEMBER 8, 2017

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

OCTOBER 13, 2012

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. An international brand will command higher prices and additional customer demand.

North America 260

North America Intellectual Property Marketing Offshore 260