Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Operations 286

Operations New York City Technical Review Startup 286

YoungUpstarts

DECEMBER 7, 2017

It’s a great tool for companies to introduce a new brand and test product-market-fit in an early, low-risk environment; cultivate a group of early adopters who become product evangelists and provide crucial feedback and support; get early customer feedback on product concept and design and build brand equity for a product.

Campaign 145

Campaign San Francisco Technical Review Flash 145

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. That's right.

Employee 75

Employee Technical Review Advisory Board Sales 75

Board Effect

FEBRUARY 2, 2022

They’re most interested in meaningful metrics and the standards you measure them against. Buffer thought it would be good to be transparent with all finances, including company salaries. They believe that openly publishing everyone’s salaries increases trust with employees and customers. Whole Foods.

Salary 93

Salary Technical Review Social Media Employee 93

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. Then the unknown is scary for all of us. Are we recruiting?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

This is going to be BIG.

AUGUST 25, 2011

First off, I couldn't actually afford to go anywhere on a startup salary. Walk into September knowing all your funnels and key metrics after a good two weeks of getting serious about your numbers. Record some video. When I was running Path 101, I'd laugh when people asked me if I was taking vacation.

Technical Review 121

Technical Review Software Review PR Cofounder 121

Steve Blank

OCTOBER 24, 2017

None of this was law, and nothing in writing required this; this was just how these firms did business to protect their large institutional customers who would buy the stock. This required a repeatable and scalable sales process, which required a professional sales staff and a product stable enough that customers wouldn’t return it.

Founder 269

Founder Technical Review CTO Hire IPO 269

David Teten

JANUARY 23, 2021

It’s virtually mandatory to develop a detailed, data-backed deck, and ideally a video pitch. For example, one LP told me she prefers customized emails from fund principals, as opposed to a bulk-mailed quarterly update. Not only will this enable managers to customize their pitches, but it will allow them to know what to expect.

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Up and Running

AUGUST 12, 2015

To find out how, watch the video above, or check out the transcript below. What is that personality of your business, because it’s really important and it help keeps you on track, and it helps make sure that your business portrays that personality to your customer. You don’t want to feel Schizophrenic to your customer.

Forecast 60

Forecast Video Business Plan United States 60

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 329

Oakland Incubator Lean Metrics 329

ConversionXL

JUNE 2, 2020

Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction. Gaining market share is the best thing a brand can do for its loyalty metrics, word of mouth, and getting into a consideration set of buyers. Attribute leadership.

Differentiation 162

Differentiation Software Review United States Demand 162

YoungUpstarts

JUNE 15, 2015

Have you ever fallen in love so passionately with someone or something that you find yourself addicted to their every tweet, video or Facebook update? Pay attention to your metrics, because a company will build what the CEO measures. Give customers some great reasons to switch from a competitor product. Lecture 6: Growth.

Cofounder 100

Cofounder Delaware Startup Technical Review 100

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? So these costs are amortized over the customers you do land. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Business Model 335

Business Model .Net Revenue IPO 335

Occam's Razor

NOVEMBER 5, 2007

Someone highly salaried : "You know what our problem is? " Me : "Oh, hm…" Someone highly salaried : "Thanks for agreeing with me, now please help us fix it!" " Someone highly salaried : "What do you mean? Static or flash or video or social or whatever.

Analytics 98

Analytics Web Salary Non-Compete 98

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. There are several ways to do qualitative research effectively and affordably, the main ones being: Customer interviews.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 14, 2013

So yes – read best practices to get inspiration, but customize it to your reality. Qualitative research is your best friend to get to know your audience, and observe the voice of the customer. Customer surveys – send out surveys to people who’ve just bought from you to learn about their experience and thought process.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

AUGUST 8, 2011

As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you). Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Why this Custom Report?

Customer 122

Customer Analytics Metrics SEO 122

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Jason: So how many of those 20,000 people are paying customers? Edwin: Okay, I have different types of customers.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 9 Emerging Analytics: Social, Mobile, and Video. A good thing. No, none of that.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JUNE 7, 2017

I adore building meaningful relationships – the kind of long-term connections where a brand truly gives a f about their customers, and gives something of value in exchange for their attention. The one thing a travel company would have in common with travel customers. I hate pimping (what marketing has come to be).

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

www.kalzumeus.com

AUGUST 13, 2012

A few companies implemented advice in there to positive effect, and one actually let me write about it, so here we go: Aligning Price With Customer Value. This is very complicated and does not align pricing with customer success. Pricing Scaling Linearly When Customer Value Scales Exponentially Is A Poor Decision.

Revenue 62

Revenue Distribution Software Non-Compete 62

crowdSPRING Blog

AUGUST 23, 2018

Kahneman, in a video interview with Inc. When a prospective customer first learns about your brand, they hear your company’s name or see your logo. After all, it’s impossible to anchor and create an advantage if your prospective customer can’t remember or spell the name of your business.

Marketing 74

Marketing Metrics Salary Naming 74

Startup Lessons Learned

JANUARY 19, 2009

Almost all of it is in one giant fixed-cost bucket: salaries. This is another sub-optimization caused by incentivizing the wrong metric. If youre coming in to work groggy and therefore are not spending time with customers, Im willing to bet it is. And all of that cost was caused by one activity: hiring. That depends.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Occam's Razor

AUGUST 22, 2011

. ~ Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. " ~ Digital Careers: "How can I get a bigger salary? "Engagement" Is Not A Metric, It's An Excuse. Video: Google Tech Talks: Avinash Kaushik.

Analytics 124

Analytics Metrics SEM Web 124

maplebutter.com

JANUARY 8, 2013

Search for: Videos. Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 7, 2011

By saying this: "Web Analytics will help add $2 million worth of additional Economic Value by recommending specific ways to delight our customers and improve the way we sell" You can say that in 10 seconds. But each keyword gets "credit" for other metrics.

Analytics 94

Analytics Web Non-Compete Metrics 94

Growthink Blog

DECEMBER 15, 2011

Hewlett-Packard's new CEO, Meg Whitman, will receive an annual salary of just $1. Along with her meager $1 annual salary, Whitman will receive millions of options to purchase shares of HP. And if she's able to improve HP's stock price, her annual salary could effectively go from $1 to several million. Here's how. Here's why.

Entrepreneur 96

Entrepreneur Salary Stock Revenue 96

Startup Lessons Learned

OCTOBER 30, 2008

Lessons Learned by Eric Ries Thursday, October 30, 2008 John Doerrs 10 lean startup tips I just saw video of John Doerrs talk yesterday at VentureBeat’s “How to manage your start-up in the downturn&# roundtable event. You can see the whole video at the end of this post. Voluntary salary reduction program.

Lean 121

Lean San Francisco Continuous Deployment DC 121

Startup Lessons Learned

MAY 29, 2020

The most important thing when you look at any project, you look at the growth, and the metrics change over time. The first metrics were number of projects created. The second metrics is number of volunteers, and then, obviously, it's volunteers applying to projects. Eric Ries : Tell us some of your metrics.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Duct Tape Marketing

APRIL 7, 2022

So all the salaries and payroll that's allocated to the delivery function in your business, and then what we like to call, share delivery expenses, which would be some of the software or tools that you're paying for that aren't necessarily for one specific client, but you need to do the work. Marcel Petitpas (06:48): Yeah.

Cofounder 75

Cofounder Hosting Networking Software Review 75

Occam's Razor

NOVEMBER 2, 2015

billion users (watching 6 billion hours of videos!). Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Conversation Rate (CoR) is a ratio of comments per post (or video or tweet or pin etc.) It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

www.huffingtonpost.com

MAY 10, 2011

We sell the winning designs to customers in the form of personalized wedding invitations, Christmas cards , and other stationery and photo card products. Hiring the best developers is essential because a great developer is easily 3 times as productive as an average developer, yet their salaries are usually similar.

CTO 43

CTO CTO Hire PHP Cofounder 43

Occam's Razor

APRIL 4, 2016

I saw these two numbers presented the other day: 42% of online shoppers use video for pre-purchase research. For example, you might read NADA say this: " 85% of customers made up their mind to purchase a vehicle before they left their house." Salary : Low. Salary : Lowish. Salary : Medium. Salary : High.

Salary 60

Salary Analytics Reputation Singapore 60

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! We expect to shout via TV or Radio or on AOL.com and expect our customers to follow a specific "path" down the "funnel." I hate this because it limits imagination and success for companies, and happiness and joy for customers. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60