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Protect Your Parents from Avis Budget: Direct Marketing Scumbags

Both Sides of the Table

Trilegiant Corporation , (who is owned by Avis Budget Group (yes, that Avis & Budget), in turn owned by the private equity group Apollo Management ) does business as PrivacyGuard and has engaged in the most unethical of business practices I have come across in years. But I’m also sending this to a couple of class-action lawyers.

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Understanding the Digital Mail Room: How to Increase Your Direct Marketing Results

Up and Running

According to Enterprise Content Management Connection , digital mailrooms are often characterized by a centralized operation that manages a company’s content and documents. Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals. Combining Digital and Direct.

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Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

No organization can manage more than 3 to 5 goals and priorities without becoming unfocused and ineffective. Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Prioritize marketing channels. Limited goals and priorities.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. These are more likely scalable and investable.

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8 Key Focus Elements Will Attract Startup Investors

Startup Professionals Musings

No organization can manage more than 3 to 5 goals and priorities without becoming unfocused and ineffective. Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Prioritize marketing channels. Limited goals and priorities.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. Yet a very smart CEO missed all of these. The result?

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