Up and Running

AUGUST 30, 2013

Would you want buy (or lease/finance) a car if you didn’t trust that the manufacturer delivered a product that you deemed trustworthy? Website security is just as important as trust, especially among eCommerce websites or websites where personal information (e.g., Now switch that into a business context. Absolutely not.

Security 78

Security eCommerce Conversion Lead Generation 78

YoungUpstarts

AUGUST 10, 2020

There’s never been a better time to start an ecommerce store than now. Despite the enormous opportunity of ecommerce though, success is not automatic. Many promising ecommerce sites have crashed and burned over the last 2 decades. The landscape can be particularly precarious for small ecommerce stores.

eCommerce 147

eCommerce SMS Email Video 147

abovethecrowd.com

OCTOBER 17, 2013

Early this year Amie Fineberg, who has been my amazing assistant for over 10 years, mentioned that she and several other employees at Benchmark had fallen in love with a new ecommerce service, and that I might want to check it out. Fundamentally, we share the common concern that many of the new “Ecommerce 2.0”

eCommerce 62

eCommerce Technical Review North America San Francisco 62

ReadWriteStart

JULY 20, 2023

One such success story is the remarkable IPO of Cava , a privately-backed fast casual food company with a unique blend of ecommerce elements. By embracing innovation, redefining traditional metrics, and adopting a strategic approach, startups can unlock their full potential and pave the way for a new era of technology-driven success.

IPO 107

IPO Startup Initial Public Offering eCommerce 107

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

Duct Tape Marketing

APRIL 14, 2024

Or a Fractional CMO who has worked only with national eCommerce companies might not be the best fit for your local service based remodeling company. This might involve conducting market research, analyzing your target audience, and identifying key metrics to track your progress.

Hiring 80

Hiring Leadership Differentiation Cost 80

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? You'll need to work with your Finance team. 3: Get the current "faith based" number from Finance. Not through data pukes.

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

APRIL 14, 2021

If you’re running a fashion eCommerce store for example, you’ll want to know: Does your offer attract more men or women? To go back to our fashion eCommerce example, you can have a customer persona called Lucy—an 18-year-old girl with an interest in fashion. The first metric is video views. Better equipment.

Video 141

Video Audience Metrics Analytics 141

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

View from Seed

JUNE 16, 2015

Here are some top-line metrics that I think are worth shooting for: For marketplace businesses: $5M-$10M in annual GMV run rate. For ecommerce: >$500K revenue/month. In terms of other metrics, some ideas: At least 6 months of cohort data that shows solid retention over time and signals a strong LTV relative to CAC.

Boston 120

Boston Syndicate Syndication eCommerce 120

YoungUpstarts

MAY 22, 2015

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. Online sales metrics have reached a high of $248.7 Even adding an ecommerce section to a website is no trouble. Internet is not a fad but here to stay, it is the present and the future. billion in 2014.

eCommerce 100

eCommerce Internet China B2B 100

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

JANUARY 6, 2010

Ask your Finance department where most money is being spent on the web. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Up and Running

JULY 31, 2014

Here’s some other metrics that you can look at. If you run any commerce site, your average cart order, your eCommerce conversion rate, ECR, you’ll see that everywhere. So here’s just some other metrics. They’re not by any means all metrics for all businesses. There is a cash receivable financing. But they don’t.

Software Review 74

Software Review Sales Acquisition Small Business 74

Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. And other such things.

Analytics 133

Analytics Vertical Metrics Web 133

View from Seed

JUNE 30, 2015

A few weeks ago, Manu Kumar wrote an excellent post detailing the current state of the seed financing landscape. For a marketplace or ecommerce business, you need to be doing well north of $5M in annual revenue or GMV to get an A round done. Over time, the frenzy around momentum and growth stage financing will calm down.

Seed Stage 120

Seed Stage Syndicate Syndication Dilution 120

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures. Content sites.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Let’s say you work for an ecommerce sportswear company.

SQL 117

SQL Software Review Agile Metrics 117

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Hunter Walker

JUNE 8, 2016

When I look at our metrics (to the extent we can gather information) our #1 point of contact is still face to face referrals and our #2 is our sidewalk sign. There is NOTHING more important than a direct referral from an existing client. To learn more about Bond Street, visit https://bondstreet.com/howitworks.

SBA 51

SBA Social Media Algorithm eCommerce 51

Up and Running

DECEMBER 17, 2020

The difference between marketing and say, finance, is that, as consumers, we’re constantly exposed to marketing messages. Time spent on-page is a related metric you may also want to track. eCommerce tools. But particularly when you’re running lean and mean, you may not have native expertise in every aspect of managing a startup.

Marketing 142

Marketing Technical Review SEO Hosting 142

Hunter Walker

JUNE 8, 2016

When I look at our metrics (to the extent we can gather information) our #1 point of contact is still face to face referrals and our #2 is our sidewalk sign. There is NOTHING more important than a direct referral from an existing client. To learn more about Bond Street, visit https://bondstreet.com/howitworks.

SBA 48

SBA Social Media Algorithm eCommerce 48

Up and Running

MAY 23, 2016

Step 5: Get financed. In fact, when you consider the fact that VCs finance just one or two ventures out of every 100 pitches they see, you might be better off bootstrapping it to begin with. Additional resources to help you finance your business: How to Get Your Business Funded. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Hearpreneur

AUGUST 5, 2020

This means that creating a simplified and easy-to-navigate software that allows real-time metrics and communication to be had in a professional management environment is currently an industry for the taking. 23- eCommerce. This may be due to the complexity or upkeep that is needed to be maintained by a non-remote team.

Technical Review 155

Technical Review Software Review Entrepreneur China 155

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Startup Lessons Learned

JUNE 21, 2010

This is equally true of a packaged good in a grocery store, an ecommerce website, a non-profit social service or a variety of government programs. This is equally true of a packaged good in a grocery store, an ecommerce website, a non-profit social service or a variety of government programs.

San Francisco 168

San Francisco Startup Lean Continuous Deployment 168

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. Check the Google Analytics metrics. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Cracking the Code

MARCH 28, 2022

Today, Europe and Israel have generated 23 public companies worth $231B and private cloud financing reached c. The $900M of SaaS VC funding in 2015 now represents less than Europe's largest financing round, with Celonis raising $1B in June this year. Private cloud companies in the US, Europe and Israel have raised a whopping $78B YTD.

Global 62

Global Europe Software Review 62

Austin Startup

MARCH 26, 2019

These strategies can be useful in increasing initial conversions from your ads and website traffic, but offering large discounts too early in the life of the company will lower your gross margins and CAC, both of which will affect your unit economics and future financing conversations. This serves as the tracking tool for unit economics?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 11, 2014

includes an an immediate reward as a click incentive with “instant approval” on “preferred financing” Multiple ads can be created to call attention to different aspects of the model. Themes Improve Quality Score and Ad Rank Metrics. Our example ad: mentions the core brand, Ford, multiple times.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

NOVEMBER 14, 2013

Lets say you run an ecommerce store with an average transaction value of $50. Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Also, vanity metrics are not insightful. Whenever you’re looking at a metric, ask yourself: what am I going to do with this? Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? You plus Finance plus CMO.]. [For most of us, you plus the CMO/equivalent.].

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

FEBRUARY 7, 2022

Don’t test for a vanity metric. On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. One of my solutions is to send an email out to Finance, Logistics, Customer Support, a wide diversity of employees. And, 40% of the people were coming to the (ecommerce!)

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JULY 26, 2010

For straight ecommerce websites the first picture is what you use every day. If you are a purely ecommerce business then you can go a bit deeper too. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. You would make different recommendations right? You betcha!

Web 96

Web Metrics Analytics eCommerce 96