crowdSPRING Blog

JANUARY 28, 2019

You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. Their marketing content features articles on marketing to millennials, email marketing, social media marketing, branding, SEO and organic marketing, metrics and analysis, and the list goes on.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

AUGUST 5, 2013

There needs to be “scent” The ad they see or the email they read needs to smell like the landing page they land on. It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. A metrics company!

Advertising 111

Advertising Bulgaria UAE Matching 111

Startup Lessons Learned

SEPTEMBER 15, 2008

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Up and Running

AUGUST 24, 2011

You can consider each one a persona, such as a grandmother discovering email or a college student getting his or her first credit card. For example, a restaurant business focused on healthy, organic and fine dining would probably cater to people more in tune with green trends and with higher-than-average disposable income.

Business Plan 91

Business Plan Marketing Technical Review Forecast 91

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you. People familiar with your brand. [If

Analytics 122

Analytics Software Review Campaign Flash 122

crowdSPRING Blog

MAY 10, 2013

The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. How MailChimp learned to treat data like orange juice and rethink email in the process – [link]. Creative Showcase of Green Theme Logo Designs | Dzinepress – [link]. 10 Myths about Startups – [link]. ” [link].

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

DECEMBER 16, 2020

Inviting your customers and newsletter subscribers via email. For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e. You can do it via user testing platforms, social media posts, emailing your newsletter list, etc.

Technical Review 92

Technical Review Software Review B2B Design 92

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google. Strong CTAs go beyond “buy now”.

Email 146

Email Social Media Cost Campaign 146

Steve Blank

OCTOBER 21, 2012

She suggested that how cofounders fight was a key metric in predicting the success of a founding team. I literally just received an email from someone (that I don’t know) asking to me to meet with them so that they can circumvent our regular process because, “I don’t feel like I have time for the regular FounderDating process.“

Cofounder 329

Cofounder IPO Early Stage Green 329

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above.

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. Email it to the CMO. Take notes.

Design 86

Design Software Review Mobile Analytics 86

Startup Lessons Learned

NOVEMBER 14, 2013

Alistair Croll will lead a session on Lean analytics for intrapreneurs —from introducing never-before-seen case studies to tracking a product through its entire development and demonstrating which data and metrics are useful in what kinds of situations. Thus we reduce the risk of deployments. Register today to get yours.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

ConversionXL

MARCH 19, 2020

Email habits change. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Ross Simmonds of Foundation Inc. echoes Labay’s sentiment: Search habits change.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

FEBRUARY 22, 2009

May 16, 2009 1:52 PM Todd Green said. You can find out more at: manning.com/sande Many thanks in advance, Todd -- Todd Green Manning Publications Co. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

SEPTEMBER 30, 2008

The green arm is the best. ;) October 2, 2008 10:27 PM Andrew Badera said. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. For example, Mailchimp’s freemium plan gives you basic features with 2,000 subscribers and 12,000 emails per month. LTV/CAC – Understanding the golden metric. Therefore, the best way to measure churn is against your own metrics. Conclusion.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

www.huffingtonpost.com

MAY 10, 2011

Set up the metrics first, then youll know if you succeeded. Hiring the best developers is essential because [link] History | Permalink | Share it ecohistorical 0 Fans Follow 01:39 PM on 10/12/2010 Great post, Mariam. It always comes down to the fact that you cant get what you want (or need) unless you know what youre looking for.

CTO 43

CTO CTO Hire PHP Cofounder 43

Cracking the Code

FEBRUARY 25, 2008

The Index is red if under this mark, and green if above and the % change is indicated. Subscribe via email. SaaS business metrics: why are they different? It includes NetSuite, SuccessFactors, Vocus, SalesForce, Taleo, DemandTec, LivePerson, Constant Contact, Concur, Ultimate Software, Salary.com, Omniture and Kenexa.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Duct Tape Marketing

OCTOBER 27, 2021

So the movie was slow and pixelated, the next day, he gets an email from Amazon unsolicited saying, Hey, we noticed that you didn't get a lot of good quality in your movie last night. If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. DanGingiss.com. Like this show?

Customer 100

Customer Technical Review Social Media Green 100

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Email and customer feedback forms. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

MAY 16, 2016

In the graph above you can see the relation (green line) between load time and conversion rate for one of OrangeValley’s customers. HP Optimost unfortunately did not respond to our email in which we shared their ranking outcome of this study. They want to find something and unnecessary waiting will make them want to leave.

Flash 86

Flash Metrics Caching Conversion 86

Duct Tape Marketing

OCTOBER 5, 2017

They’ll create these feature comparison tables where they’ve got columns and rows and their product in the first column and then all the competition in the columns to the right and lots of green checkmarks on their product and lots of red x’s on the competition. Of course, those are always a little bit cherry-picked.

Vertical 46

Vertical Java Software Developers Software Development 46

Startup Lessons Learned

NOVEMBER 26, 2012

You can also email questions during the show at forum@kqed.org Win free conference tickets During the show, tweet your questions (or your favorite quotes from the show). And Red Room founder/CEO Ivory Madison on popular metrics that everyone should stop using. The main day of the conference, December 3, includes more than 30 speakers.

Lean 159

Lean San Francisco Houston Engineer 159

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Never create a custom report without Acquisition, Behavior, Outcome metrics.

Analytics 127

Analytics Campaign Search Customer 127

Duct Tape Marketing

FEBRUARY 1, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. What are the metrics that you believe we should track you by? We're going to get clear on the metrics that we really want to focus on optimizing. 19:06): Are we achieving the metrics?

Engineer 71

Engineer Software Review Operations Founder 71

ConversionXL

JULY 3, 2019

Email is one of the few marketing channels that spans the full funnel. You use email to raise awareness pre-conversion. Getting the right email to the right person at the right time throughout the funnel is a massive undertaking that requires a lot of optimization and testing. The current state of email testing.

Email 121

Email Metrics Campaign Revenue 121

Up and Running

DECEMBER 17, 2020

Outbound actively pushes customers toward you using tools such as banner ads placed on other companies’ websites, email blasts, paid ads on search engines, or traditional direct mail campaigns and radio commercials. Time spent on-page is a related metric you may also want to track. What is outbound marketing? Which is more useful?

Marketing 142

Marketing Technical Review SEO Hosting 142

Startup Lessons Learned

SEPTEMBER 19, 2009

The EB-5 visa is designed for foreign investors to get a green card if they are willing to bring capital to the US and create at least ten full-time jobs. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.

San Francisco 150

San Francisco Founder DC Washington 150

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. It artificially inflates the importance of a change in the metric might not be all that important. Problem one is that "red" denotes "good" in this case and "green" represents "bad." So show "good" in green and "bad" in red.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

www.iubenda.com

OCTOBER 25, 2011

Do you want to get emails, or people interested into your product? Because getting emails is worthless if you dont reach the right people, and youll never reach the right people without explaining the product. Here the user has two ways to react: do nothing (or maybe confirm the email address), try to get early access.

Viral 47

Viral Bootstrapping Email Web 47