Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. Image source.
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