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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. Image source.

Marketing 110
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Funding for Women-Owned Businesses

Women Entrepreneurs Can

Not only are women-owned businesses increasing at two and a half times the rate of all US businesses combined, but both the revenue growth and employment growth of women-owned businesses have also outpaced the national averages for all businesses. Black Female Founders. Dell Women’s Entrepreneur Network (DWEN) .

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4 Things You (and Every Small Business) Should Know About Taxes

Up and Running

Recently our Bplans audience had the chance to attend a free webinar on Small Business Taxes, hosted by the CEO and founder of TaxAlli.com, Zach Olson. The webinar was extremely informative, and we had a lot of great questions from our attendees. Do you want to be invited to our next webinar? Have a tax-related question?

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How to Radically Stand Out with Brand Marketing

ConversionXL

And yet, revenue went up by 45% YoY. Can you capture more brand equity by executing marketing tactics in new or better ways? To stand out in a sea of people spouting their stats and asking customers to attend their webinars, be authentic. Brand is your strongest asset. For most of 2021, CXL didn’t have a marketing team.

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How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

There are many different kinds of accelerators – private and public based accelerators, accelerators that take equity, as well as equity free accelerators. Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly.

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The Impact of Community

Duct Tape Marketing

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. I asked their chief revenue officer, how do you do attribution on this community? He's like, I can't, don't care.

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Webinar – Getting Your Ducks in a Row: Preparing Your Company for Investment Capital

Early Growth Financial Services

They covered a lot of territory—including what is essential in analyzing your business model and its economics, the funding options to consider including revenue based financing, pulling together a fundraising game plan, and what’s required with regard to documentation and due diligence.