How To Sell To Consumers In Europe
JULY 3, 2017
A competitor that was much better in the same business, opened up a few cities away, wouldn’t do much harm to your business operations. You cannot look at Europe as one playground. You need to do local research on competitors, pricing, service levels, potential marketplaces, operational cost, search trends, local VAT etc. The difference in Europe on the same product is between 8% and 27%. But in Europe, Amazon is only active in 5 of the 51 countries (!!).