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Requests for Startups in 2024

VC Cafe

Most startups equate the process of fundraising to dating – founders have to typically kiss a lot of frogs until the find the right fit. It’s been a while since they’ve updated their RFS list and it captures all the buzzword’s of today’s tech world: AI, defence tech, climate, spatial computing, etc.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

by Hannah Sieber, co-founder and COO of EcoFlow Tech. Crowdfunding has become common place for new products and new brands. My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz.

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Embrace technical debt

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, July 29, 2009 Embrace technical debt Financial debt plays an important and positive role in our economy under normal conditions. Technical debt works the same way, and has the same perils. I won’t pretend that there aren’t teams that take on technical debt for bad reasons.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Non-technical readers may be overwhelmed instead of impressed, and they’ll probably click to exit. Image source).

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing is a team sport. ABM treats each account as a target market. The result?

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WordPress vs Webflow

ConversionXL

Whether you’re running a consultant agency or building a startup, your content and brand need a home for everything you produce. From sales pages to your products, or even your About page, the content management system you choose can make a big difference in growing your business and driving sales.