Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. Biggest takeaway: Today everybody has a megaphone.

Marketing 90

Marketing Silicon Valley Cofounder Framework 90

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Here you should consider the Four Actions Framework , namely to eliminate factors your industry take for granted, raise factors of social customer management above industry norms, reduce areas that are less valuable to social customers, and create new factors of value. #2

Technical Review 100

Technical Review Software Review Customer Social Media 100

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

APRIL 29, 2013

In this case study he talks about how he based his content framework off of Professor Mark L. Viral/ Emotional State. I then break down those months within weekly themes, then only after creating that framework, will I work on the individual messages. Stage 1: Value Addiction. image credit. One Last Note About Autoresponders.

Campaign 130

Campaign Email Framework Clickthrough 130

Hunter Walker

FEBRUARY 15, 2023

There were just very few people who had the practical experience and framework-driven thinking she could bring. For example: On her viral ‘ Working With Claire ’ guide I think that founders should write a guide to working with them. So instead she wrote a book , coming out March 7th, and available for pre-order now.

Cap Table 74

Cap Table Hiring Viral Valuation 74

ConversionXL

OCTOBER 4, 2022

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. Every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. From here, attach valid marketing metrics to each goal.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. as well as a potential revenue model (why not start with a framework for revenue?).

Customer Development 228

Customer Development Web Developer Customer 228

The Next Web

DECEMBER 2, 2013

Our only viral gaming app on the list, we asked DJ Saul , the CMO of the DC-based iStrategy Labs , a DC-based digital agency that has built products like Grandstand and Social Machines for clients like The Washington Redskins and Nickelodeon , for input. “The 8) Angry Birds. But cloning something that’s been proven is the easy part.”.

Cost 168

Cost San Francisco New York City Ruby 168

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Popular Media: the key to viral marketing. at 7:14 PM.

Software Review 48

Software Review Technical Review Viral Europe 48

Mike Michalowicz

JUNE 23, 2023

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger – Why certain ideas or products go viral and how to apply these principles to your business. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath – The essential elements that make ideas memorable and effective.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

ConversionXL

APRIL 13, 2017

Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.”. As such, a company with SEO as a primary growth lever tends to hire differently than a company primarily growing by virality.

Analytics 99

Analytics Engineer SEO Channel 99

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. Many times, a global view of data is sufficient, like the virality curve at PayPal. Then when I started my first company, SocialNet, I made bad decisions. Sometimes I made decisions too slowly, sometimes I made decisions badly, and sometimes I did both.

Venture Capital 50

Venture Capital Metrics Investment Bankers Framework 50

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users?

Viral 108

Viral Framework Aggregator Retention 108

YoungUpstarts

MARCH 20, 2015

Yet they go viral throughout an organization, kill morale, prevent engagement, and slow productivity to a crawl. Unfortunately I’ve learned that the conversations in nearly 90 percent of companies are limiting, and they undermine and sabotage your company’s performance. Most of these conversations aren’t visible to leaders.

Conversion 100

Conversion Employee Leadership Viral 100

YoungUpstarts

MARCH 8, 2015

” The greatest challenges in business today are these unseen obstacles — the limiting and negative viral conversations that infect your vision, your mission, and the strategy you’re trying to execute right now. Employees are infected by hidden conversations that, together, add up to the “Execution Virus.”

Conversion 100

Conversion Employee Houston Leadership 100

Duct Tape Marketing

NOVEMBER 15, 2023

So to me, I walk in with a very specific framework and that happens during the scoping process to like, I don't break my frameworks for anybody for nobody. Like, no, you still need to walk in with a framework. Most people, they don't have a framework. That's a big part of my framework, right? I service guy.

Channel 63

Channel Acquisition Framework B2B 63

Brandanew

AUGUST 4, 2015

For children or young adults, social media may seem lucrative but there are always some inherent risks in a media that can go viral. I’ve learned the most amazing 5-D framework at Unified Inbox. ii) 4 tips before you allow your children to use social media. Can this end? 1 D eal with it. 2 D elegate it. 3 D elete it.

Social Media 100

Social Media Marketing Later Stage Media 100

Duct Tape Marketing

DECEMBER 28, 2023

Gain valuable insights into the Miles framework, a strategic approach to identifying and leveraging your strengths. Through the Miles framework, they guide listeners to identify and leverage their unique strengths, turning constraints into creative opportunities. Viral videos on YouTube summarizing it.

Framework 68

Framework Cofounder Early Stage IPO 68

View from Seed

JANUARY 11, 2017

Banks invested because they wanted access to our large and growing consumer base or to try to catch the lightning in the bottle of our virally growing payments business. . PayPal took on these investors in small part because it gave us an imprimatur in the stodgy and regulated world of financial services.

Strategic Investors 120

Strategic Investors Post-Money Valuation Seed Stage Cofounder 120

SoCal CTO

FEBRUARY 13, 2013

Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built. I'm always happy to try to help startups figure out how to go after creating their MVP.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Steve Blank

APRIL 20, 2021

Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product.

Product 436

Product Viral Channel San Francisco 436

Duct Tape Marketing

MARCH 20, 2019

And how do you create content that gets shared and establish viral loops? In reality, it’s not worth adding live video into the mix until you’ve done the work in the build and grow phases and have the basic framework of your social media presence in place. How can you use content to ignite sales? Add to SEO. Add to SEO.

Marketing 63

Marketing Social Media Campaign Analytics 63

Duct Tape Marketing

JANUARY 19, 2023

But if I'm out there listening, you know, what are some of the, what are just some of the places that you go looking, I know you have a framework you call the Miles framework. So the Miles framework is, uh, it stands for money, intelligence, location, and luck education and expertise and status. Ash Ali (10:06): Yeah.

Audio 84

Audio Cofounder Framework Early Stage 84

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T. Let’s say cement for example. [09:29]

Framework 73

Framework Audience Audio Elevator Pitch 73

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Eric, I have Steves book and wish I had it for 1 couple of my earlier startups where the framework would have helped our team get on the same page.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Gregg Fraley, Author of Jack's Notebook

DECEMBER 14, 2012

It’s an eye opener and it was nearly virally re-tweeted. I’ve done many blogs on specific tools, techniques and innovation frameworks. My post on creative style was picked up by Smartbrief on Leadership, and was republished by Innovation Excellence ( If Steve Jobs Worked for You, You’d Probably Fire Him).

Guerilla 97

Guerilla Viral Leadership Framework 97

ConversionXL

FEBRUARY 29, 2016

In addition, the social sharing buttons at the top create a built-in growth engine / viral loop. Learn about Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM). Reminder / Notification Emails. You’re likely very familiar with reminder / notification emails. Secure your mail servers. Authentication.

Email 48

Email Canada Technical Review Software Review 48

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). I still have to see the first campaign go viral after just publishing it and not spreading the word to anybody. Stuff doesn’t go viral overnight and not without promotion. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

crowdSPRING Blog

JULY 10, 2011

These questions can serve as a simple framework for establishing a new brand in an existing or mature market and can provide a strategic approach for a company battling to gain market share against existing competition. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Marketing 115

Marketing Differentiation Widget Search 115

crowdSPRING Blog

JULY 13, 2016

With this framework you can explain your product or service in plain english which will lay the foundation for brand identity. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). That provides instant access to over 1.1 million books. Lean Marketing Tips: Hyperlocal Marketing Channels.

Marketing 48

Marketing Startup Differentiation Naming 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

MARCH 15, 2023

Questions I ask Christina Inge: [01:50] When you’re talking to somebody about this idea of a data-driven strategy, how do you bridge that gap if they really aren’t working from a strategic framework anyway? [05:03] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

Software Review 81

Software Review Marketing Metrics Analytics 81

www.virtuosimedia.com

MARCH 8, 2012

A strong and detailed legal framework will define responsibilities and take the stress off the relationship between the parties involved so that they can concentrate on the business itself instead of worrying about who owes whom what. We are where you are.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

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Viral San Francisco Lean Continuous Deployment 140

Duct Tape Marketing

MARCH 10, 2020

He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. The five fit into a framework. I mean, people need to change bad habits.

Sales 62

Sales Marketing Framework Pennsylvania 62