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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? How did you address that? EM: We had waves of topics.

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Startups Need to Diversify Away from Paying Facebook

This is going to be BIG.

Not since it’s pre-IPO days has the company looked so vulnerable. Much of this spend would undoubtedly go to content creation, which will tie to SEO, experiential marketing, influencer strategies, referral and ambassador campaigns, events, etc. Would you be able to, at some point, hit all your acquisition targets at the same cost?

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This Week in Venture Capital with Jason Calacanis

Both Sides of the Table

Q&A delivers amazing SEO juice that I’ve seen at several recent companies so I get that. And SEO juice of sites with no value makes searching for real product feedback suck. IPO market is back. We discussed some of the recent IPOs. Plus, maybe they’ve got some mega Facebook deal in the works?

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Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Thanks To Facebook, Strongest Year For IPOs Since 2000 With $21.5 SEO For Facebook Graph Search? Why You Should Give Yourself Permission to Screw Up - [link]. Good discussion about the tension between being a maker and manager … Becoming A Boss - [link]. Billion Raised | TechCrunch - [link].

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

.” Here’s the summary of his track record (excerpted from the Fast Company article): Forefront — IPO’ed in 1995 by CBT — CBT stock fell 85% in 1998 and prompted class-action lawsuits. invested, IPO’ed in 2000 for $32/share — stock price now $2. from an IPO under a year ago of $10.

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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. Don’t hire them | Pando Daily – [link]. 5 Leadership Lessons From Tim Cook | Business Insider – [link]. Great Marketing Is Utilitarian – [link].

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Twitter Link Roundup #115 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Some Thoughts On The IPO Market For Web Companies (by @fredwilson) – [link]. SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models – [link]. The Seven Habits of Spectacularly Unsuccessful Executives – [link]. My advice to startups pitching the media – [link].