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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. The trouble is that software isn’t tangible.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.

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The Need For Empathic Business Leadership In The COVID Environment

YoungUpstarts

According to the US job report from the labor department, US employers have given off nearly 30 million positions from payrolls due to the coronavirus pandemic and related lockdown. by Bhupendra Choudhary, Business Head of FieldCircle. Similar reports came from India as well. We stop and find new ways of getting fuel. Wrapping Up.

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Get Investors Onboard With Your Startup

YoungUpstarts

Startups don’t demonstrate due diligence. These software programs are more efficient for managing a company’s finances. These accounting software programs were designed to scale the financials with the business. Founders overlook how their salary looks to investors. >Investors

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What Do I Do If My Business Runs Out Of Cash?

YoungUpstarts

When is the next payroll due? Purchase of fixed assets like machines, vehicles, real estate, or capitalized software. What are my top 5 expenses as a percentage of sales? Good targets include: Underperforming sales agents. This is done to eliminate administrative complexity, focus sales strategy, and reduce inventory.

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Building Your SaaS Sales Compensation Plan. For SaaS companies, we found that MRR is the best metric on which to base sales commissions. Thursday, January 22, 2009.

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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

This article first appeared on the Harvard Business Review blog. In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup.