Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. I think part of it is just that consumption, you know, people have moved towards, yeah, that kind of, that vertical feed, that short form content we're conditioned to these short attention spans. So you've got more variety of content.

Marketing 96

Marketing Social Media Video Technical Review 96

Startup Professionals Musings

AUGUST 5, 2013

Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Instead of selling your services to everyone, expand your services “vertically” by targeting industries where you’ve already been successful. Today, marketing is all about immediacy.

Entrepreneur 234

Entrepreneur Vertical Reputation Valuation 234

Growthink Blog

FEBRUARY 27, 2010

Strictly First Come, First Serve Lee will speak via webinar this Thursday, March 4th, at 1 pm EST / 10 am PST. And he has graciously agreed to give us the answers to the above questions, which winning business models to run with, which losers to run from, and much, much more! So sign up right away to attend via the link below: https://www2.gotomeeting.com/register/704043018

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

ConversionXL

NOVEMBER 10, 2021

In the consideration stage, use demo videos, webinars, free trials, etc. According to MetrixLab , who conducted “numerous advertising meta-analyses across more than 20 different verticals, and in every major region globally,” 12 themes are most common in the strongest digital ad creative: Image source.

Advertising 131

Advertising Cost Customer PR 131

Startup Professionals Musings

JULY 6, 2012

Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Instead of selling your services to everyone, expand your services “vertically” by targeting industries where you’ve already been successful. Today, marketing is all about immediacy.

Startup 236

Startup Vertical Reputation Valuation 236

Startup Professionals Musings

MARCH 28, 2011

Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Instead of selling your services to everyone, expand your services “vertically” by targeting industries where you’ve already been successful. Today, marketing is all about immediacy.

Startup 230

Startup Vertical Reputation Valuation 230

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

The black horizontal line represents time and the unlabeled vertical access represents relative profit. As you’ll see by the vertical dotted line at the far right of the graphic below as well as the dotted extension of the diagonal line, this increases your LTV (both gross and net).

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Duct Tape Marketing

FEBRUARY 22, 2017

Which of your client verticals are your champions? In which verticals do you experience smooth, seamless sales processes, instead of arduous uphill battles? Should you direct your prospects to a sales page, a white paper, a tripwire product, a calendar widget, a webinar? Step 1: Complete The 3-Question Targeting Diagnostic.

Curation 44

Curation Lead Generation Technical Review Email 44

ReadWriteStart

MAY 12, 2011

Today, he has over a thousand, and he has chosen to focus on the realtor vertical. Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. He is seeing excellent results. Following a guerrilla p.r.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

The Next Web

OCTOBER 11, 2013

As startups build their digital brand, reach and influence, they can extend their brands into new verticals and create new revenue-generating opportunities through brand licensing. With simple tools including join.me, you can share computer screens with anyone online and effectively provide webinars. Investing in advertising.

Balance Sheet 141

Balance Sheet Startup Advertising Vesting 141

ConversionXL

FEBRUARY 3, 2022

Paid social is primarily used to impact awareness and acquisition metrics, so your experiments may be designed to understand how best to influence: Website traffic; Ebook downloads; Webinar signups; Free trial activations. For example, Semrush has a variety of case studies, webinars, and ebooks available for download. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores.

Marketing 83

Marketing Framework Vertical SEO 83

Startup Lessons Learned

AUGUST 24, 2009

I have a question though- do you think that most content metrics (the ebook example you mentioned) should be developed by the "author" to target their specific data, or do you think there are opportunities for a new business vertical that give these tools directly to the creator. August 24, 2009 2:17 PM Norbert Mocsnik said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Pascal's View

SEPTEMBER 24, 2008

Whether it is a firm applying its investment strategy to a new vertical, naturally taking advantage of earlier or later stage investment opportunities in its knowledge “sweet spot”, or opening an office abroad to seek international investments, there has been no shortage of ways to grow a maturing venture firm during this industry-wide evolution.

Venture Capital 28

Venture Capital LP Later Stage Vertical 28

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores.

Framework 79

Framework Vertical Hosting Networking 79

Duct Tape Marketing

JULY 21, 2015

Mini webinars are sure to be a hit on Periscope. Making Sense of Social Media for Your Business My good friends at Vertical Response are hosting a webinar. Anyone can show the office staff interacting, show how their product is made, or do candid interviews with clients as a way to showcase the human elements of the brand.

Small Business 28

Small Business Social Media Flash Community 28

Up and Running

MAY 13, 2015

I had the pleasure of co-hosting a free Bplans webinar with Lara Galloway, a business coach and time management expert. In the webinar, Lara offered some excellent time management tips and productivity hacks. We’ve got a jam-packed webinar today. That’s what today’s webinar is going to be all about.

Management 60

Management Product Video Fractional CTO 60

Steve Blank

NOVEMBER 4, 2021

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.

Customer 420

Customer Marketing Lean Vertical 420

Duct Tape Marketing

NOVEMBER 17, 2022

So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. Debbie Howard (21:09): So I do listen to a lot of podcasts and webinars. So it's really, it's reading and it's webinars and it's podcasts. We have the Not for Profit, which is a buy-in kind of life plan guarantee.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

APRIL 7, 2021

Custom ebooks/webinars & highly targeted ads & marketing (i.e. Few —> Segmenting accounts by a common denominator (such as geo, industry, vertical, use case) & structuring your marketing around those common themes instead of creating one off custom assets & campaigns. a billboard in front of a HQ location).

IP 98

IP Marketing Technical Review Software Review 98

www.kalzumeus.com

AUGUST 13, 2012

Indeed, this is a way to scale the initial parts of the high-touch sales funnel while simultaneously passively collecting information about customers to help you do lead qualification for the really intensive portions, like say webinars or live sales presentations. Email Keeps Your Audience Warmed Up.

Email 54

Email Software Review Software Campaign 54

VC Cafe

APRIL 17, 2020

In this post, I cover the rise of why this is the case, and offer lots of examples of verticals and applications as well as opportunities for startups and streamers. Almost overnight, webinars, internal communications, and product demos suddenly switched to livestreaming. What does this second experiment mean?

Taiwan 148

Taiwan Non-Compete Vietnam Bankruptcy 148

David Teten

DECEMBER 3, 2019

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. the Untouched Vertical. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. 3) Raise capital. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 21, 2014

When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization. Having successfully used webinars as conversion tools in the past , the company also saw them as a potential candidate for reducing churn. The Execution. image source.

Retention 106

Retention Churn Rate Metrics Software Review 106

Austin Startup

FEBRUARY 24, 2019

Then we would write case studies about our success with them, do webinars with them, ask them to speak at our client summit, help them speak at industry events like Shop.org (especially when Web analytics and online word of mouth was so new it was seen as the next hot thing), help them win industry awards, and ask them to serve as references.

Software Review 48

Software Review Sales Cofounder Analytics 48

ConversionXL

APRIL 4, 2014

It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. Other popular tactics you may be familiar with are: Webinars. According to Experian’s 2013 Email Marketing benchmark report , personalized emails generate on average 6x more revenue than non-personalized email.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Startup Lessons Learned

OCTOBER 5, 2009

It could be fixed by refactoring the code itself, or by partitioning the data horizontally or vertically, or by adding additional capacity at the point of the bottleneck, or by shaping end-user demand, or even by removing the feature itself. Take your typical scalability bottleneck. At any given point in time, which is the right solution?

San Francisco 133

San Francisco Architecture Lean Continuous Deployment 133

Startup Lessons Learned

JANUARY 4, 2009

For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.

San Francisco 151

San Francisco Architecture Startup Database 151

ConversionXL

JUNE 2, 2022

Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. Warming up prospects is critical for ABM success , even for virtual events. iRidium invited top tier accounts to product demos.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

DECEMBER 15, 2011

People are used to 2 kinds of menus: horizontal and vertical. People don’t need to see a menu to know where the ‘contact’ link is at – by default they look for it as the last link in a horizontal menu or the bottom link in a vertical one. Don’t innovate here – familiar layouts work best.

Design 121

Design SMS Conversion Vertical 121

ConversionXL

JUNE 3, 2014

To be fair than Jakob Nielsen , the father of F pattern reading, said at the time when he came out with his findings that: “Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.”. Screenshot of unbounce webinar “Big Picture CRO” with Rand Fishkin.

Conversion 132

Conversion Design Restful Web 132

ConversionXL

DECEMBER 3, 2018

Virtually any type of content is fair game with industry publications sharing: Webinars, like this webinar targeted directly at call-center managers looking to improve performance. Partner with niche industry publications and share exclusive articles, webinars, and tools.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

OCTOBER 31, 2022

There are six types of Facebook video ads: Short Videos and GIFs Vertical Videos Stories Video Carousels Video Collections In-stream Videos. When you think of video on social media, other platforms may come to mind first (e.g., TikTok and YouTube). Video is quickly growing on Facebook, now making up half the time users spend on the platform.

eCommerce 102

eCommerce Audience Differentiation Campaign 102

www.rocketwatcher.com

NOVEMBER 8, 2010

If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

B2B 42

B2B Metrics Marketing Startup 42

marketingland.com

JULY 11, 2012

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Blocks 2 and 3 scale to become smaller images.

Email 49

Email Mobile SEO Search 49

VC Cafe

JUNE 19, 2020

During one of GITA’s latest webinars , researcher Montanes showed how FinTech, Healthcare and ClimateTech are currently the main impact tech sectors. Tech has a real power to address the global goals and to be able to make a huge difference in the ways we live our lives both on the social and the environmental side.”.

Venture Capital 174

Venture Capital Global South Africa 174