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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. Newspapers!

Metrics 165
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

Internet 114
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Twitter Link Roundup #114 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! More creative ads in the Social Media & Marketing section below. Small Business and Startups: End-of-Year Mishegoss, 2011 Version – [link].

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media.

Software 112
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6 Important Startup Trends that Defined 2011

mashable.com

World Featured in US & World Featured: Facebook Year End 2011 Awards. Facebook 2012: What the Future Holds for the Social Media Powerhouse. 6 Important Startup Trends that Defined 2011. December 28, 2011 by Sarah Kessler. These six trends in particular stood out to us in 2011. Trending Stories. dog products ?

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The State of the Crowdsourcing Union, 2011

crowdSPRING Blog

Most online (and many many offline) companies are leveraging paid search and pay many thousands of dollars to experts to manage their campaigns. A company looking to place ads on search networks posts their campaign through Trada and their community of SEO experts contributes keywords and terms to the campaign. Good for them.