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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106
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The iconic VC-Backed founders are all White & Asian men. So why invest in diversity?

David Teten

Kauffman Fellows Report (2020): “Diverse Founding Teams generate higher median realized multiples (RMs) on Acquisitions and IPOs]. BCG (June 2018): “Startups founded and cofounded by women actually performed better over time, generating 10% more in cumulative revenue over a five-year period: $730,000 compared with $662,000.”.

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Q3 2018 Summary: Portfolio News and Activities

Version One Ventures

Cleargraph (Distributed Systems) joined Coinbase to continue their work on human-friendly decentralized identity. You can read more about the acquisition from Coinbase and on Wired. Sales automation company Outreach was named to Forbes’ Cloud 100 list and made its first acquisition. Follow us on Twitter: [link].

Portfolio 113
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

How long does it take me to pay back my original customer acquisition costs? We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed. No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. Musk wasn’t impressed: I am super super serious — Elon Musk (@elonmusk) May 5, 2018. Berkshire Hathaway kryptonite … — Elon Musk (@elonmusk) May 6, 2018. The primary goal is user acquisition.

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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Durant’s bankers and board fired him from the company he had founded. But not for Durant.

Michigan 268
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. Blog posts. Some 55% of marketers claim that blogging is their top inbound marketing priority. Do original research.

eCommerce 131