Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

JULY 8, 2020

But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. The first step is to create an account on Microsoft Advertising. When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. Finance, health care, agriculture.

PPC 100

PPC Matching Software Review Campaign 100

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. How smart is their digital marketing strategy?

Web 138

Web Analytics Technical Review Affiliate 138

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Plus, there’s all the other costs — R&D to build the stuff, office space, executive salaries, billing, legal, finance, HR, tech support, account managers. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Drastically reduce the cost of customer acquisition.

Business Model 335

Business Model .Net Revenue IPO 335

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition?

Acquisition 144

Acquisition Mobile Customer Marketing 144

Up and Running

JULY 31, 2014

Then I always mention CAC, customer acquisition cost. Peter Thorsson: I think we got one question for you both if you don’t mind on the customer acquisition cost points. In terms of calculating customer acquisition cost, our question is, should they include sales, salary, sales commission in that cost or other sort of overhead.

Software Review 74

Software Review Sales Acquisition Small Business 74

Steve Blank

FEBRUARY 22, 2010

How do we finance the company, etc. For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Customer Acquisition.

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

Up and Running

OCTOBER 3, 2018

Milestones and metrics that you’ll need to hit to be viable. Promotion : Explain your advertising plan and marketing tactics, whether they are online , print, or networking. Milestones and metrics. For metrics , decide which numbers to check regularly to track your company’s health. Strategic partnerships or alliances.

El Paso 61

El Paso Business Plan Technical Review Forecast 61

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. That was a very important metric for him. What’s the ‘one metric to rule them all’ in your organization?”

Acquisition 41

Acquisition Cost Customer .Net 41

Both Sides of the Table

JUNE 12, 2010

Mo & I both have double majors with one being finance / econ. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217

Seeing Both Sides

AUGUST 16, 2012

When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

APRIL 27, 2022

He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. He was a part of the management team instrumental in launching NY times dot coms, first paid product and the acquisition of about.com.

Community 67

Community New York Small Business New York City 67

YoungUpstarts

SEPTEMBER 11, 2016

Knowing precise metrics about your business is prudent business management. It’s especially important if you are trying to manage finances and balance cash flows. Depending on the space you operate in and the size of your startup, you may need to bring in additional metrics to get more accurate information.

Operations 100

Operations Management Churn Rate Startup 100

ReadWriteStart

JUNE 30, 2011

Jeu is trying to figure out his financing options, and the majority of the discussion today was around target market, product roadmap, and monetization models, which are the factors that would drive investment strategy. The product has been validated on campaigns by a dozen major Indian brands and agencies, and has shown great metrics.

India 115

India Entrepreneur Silicon Valley 115

ConversionXL

APRIL 14, 2021

Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. The average customers are around 10 times more likely to click on retargeting content than on regular advertising content so you definitely don’t want to miss out on these people. The first metric is video views. Navigate to “Admin”.

Video 141

Video Audience Metrics Analytics 141

Occam's Razor

JANUARY 6, 2010

Ask your Finance department where most money is being spent on the web. I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. Got a creative use of statistics in your web metrics practice? Good luck ya'll!

Analytics 99

Analytics Web Campaign PPC 99

Both Sides of the Table

JULY 1, 2010

He’s personally led more than 50 financing rounds. And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers two products: Palantir Government and Palantir Finance. It’s awesome.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr. You have the standard metrics like Time on Site, Pages/Visit and Bounce Rate.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. What one critical metric will help you clearly measure performance for each strategy above? You plus Finance plus CMO.].

Analytics 60

Analytics DC Software Review Leadership 60

Up and Running

MARCH 11, 2015

We actually advertise on Facebook, and it works really well. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing advertising? Are you doing an acquisition?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures. Content sites.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. easy business finance software. YCombinator Series AA Equity Financing Documents. Startup Threads. Videos/presentations. SlideShare. Haiku Deck. GoAnimate *. Customer service. Get Satisfaction. Event platforms.

Software Review 53

Software Review Technical Review Startup 53

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. And again, that doesn’t have the metrics that a VC wants. Edwin: I know.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 100

Distribution Widget Viral Social Media 100

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business?

Software Review 48

Software Review South Korea IPO Portfolio 48

Spencer Fry

JUNE 29, 2011

At the end of the day, you have to build a service that people want to use or no amount of marketing or advertising will help. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. The Viral Strategy. Foursquare and similar viral success stories (Instagram, etc.)

Philippines 77

Philippines Viral Bootstrapping Europe 77

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Software By Rob

JULY 21, 2011

A Look at One Acquisition Approach – Google AdWords. If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. 80-$1 range with no effort, but using tricks I mentioned in this guide to cheap startup advertising you can get clicks in the $.10-$.20

CPA 73

CPA Churn Rate Customer Acquisition 73

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. You'll be surprised by the steep drop in Cost per Acquisition. Does Facebook advertising really work better than TV?

Analytics 88

Analytics Marketing Algorithm Campaign 88