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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”.

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The State of Gaming in 2022

VC Cafe

billion is attributed to the pending Microsoft acquisition of Activision Blizzard Besides Activision Blizzard, the big deals included Take-Two’s purchase of Zynga, Sony’s acquisition of Bungie, and the ESL and FaceIt acquisition by Savvy Games Group Mobile was the most active segment with 47 deals. The rise of Blockchain gaming.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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Does a Freemium Model Work for Your StartUp?

The Startup Magazine

These days, many businesses are adopting the freemium model as their primary strategy for customer acquisition, and it’s easy to see why. There are many different variations of the freemium approach, with most relying primarily on subscriptions and advertisements.

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How to Make Your Lean Startup Work With Almost No Money

ReadWriteStart

If you want them to be discerning and choosy when selecting a new acquisition for the company, demonstrate that behavior yourself. Choose your acquisitions carefully. Choose your acquisitions carefully and add them one at a time. The problem is, marketing and advertising can be expensive. Invest in now.

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The Digital Era and Global Lockdown: See How These Industries Evolved

ReadWriteStart

In the context of COVID-19, banks try to keep their customers safe, educating them on how to make contactless payments, use remote channels, and leverage digital tools to manage their finances and complete transactions. According to Digital Commerce 360 , 36% of retailers said they adjusted their marketplace strategy as a result of COVID-19.

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