SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost."

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. How can we do better?

Metrics 165

Metrics Advertising Marketing Social Media 165

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Acquisition. Image source. This stage answers the question: “How do our customers find us?”.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If the goal is to raise awareness, they might be social media content and blog posts. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

OCTOBER 15, 2020

It would be easy to just put up the video and the transcription in this blog and be done with it. Changing Acquisition. We need pockets of marketplace-type behavior where actual systems are competed out based on outcome-oriented metrics. This entire class session was a talk by Chris and Q&A with the students.

Technical Review 361

Technical Review Artificial Inteligence Technology United States 361

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Make sure you optimize your content (including ads, video, blogs, social media, etc.) So, what metrics can you use to evaluate the performance of your relationship funnel?

Sales 152

Sales Audience Social Media Email 152

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Board Effect

DECEMBER 5, 2023

They focus on tailored targeting, as in the example of the college, enabling organizations to create more powerful fundraising and donor acquisition studying preferences, behaviors and needs.

Technical Review 98

Technical Review Technology Software Review Los Angeles 98

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Board Effect

NOVEMBER 28, 2023

Focusing on tailored targeting, as in the example of DCCU, can enable organizations to create more powerful membership engagement and increase new member acquisition by studying preferences, behaviors and needs.

Technical Review 97

Technical Review Technology Software Review Georgia 97

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Key metrics: Average View Duration, Click Through Rate, & Views 3. So, from day one, we invested heavily in YouTube, our blog, Tumblr, and Reddit. Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

View from Seed

DECEMBER 4, 2019

At the time, I spent most of my time describing the metrics themselves and how VCs and their LPs evaluate performance based on these measurements. If you aren’t familiar with these metrics, I recommend reading the original post to get a sense of the numbers that I’ll be reviewing here. So, is this good or bad?

LP 256

LP IRR Distribution Portfolio 256

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. This formula also applies to readers of your blog content and podcast listeners. Conversion rates aren’t simply a metric for you to beat (although there’s no doubting it’s enjoyable). But which of these metrics makes a real impact?

Conversion 156

Conversion CPA Metrics Analytics 156

Board Effect

SEPTEMBER 24, 2023

They focus on tailored targeting, as in the example of the college, enabling organizations to create more powerful fundraising and donor acquisition and engagement by studying preferences, behaviors and needs.

Technical Review 98

Technical Review Technology Software Review Los Angeles 98

crowdSPRING Blog

MARCH 8, 2013

Publicity Stunts: When Good Ideas Go Bad | crowdSPRING Blog – [link]. 5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. 5 Startup Costs You Might Not Have Thought About – [link].

Social Media 105

Social Media Small Business Design Media 105

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 66

Channel Acquisition Framework B2B 66

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. When we look to design metrics, we are looking to deepen our understanding of the machinery, and how it works.

Metrics 55

Metrics Design Entrepreneur Startup 55

Board Effect

SEPTEMBER 24, 2023

They focus on tailored targeting, as in the example of the college, enabling organizations to create more powerful fundraising and donor acquisition and engagement by studying preferences, behaviors and needs.

Technical Review 59

Technical Review Technology Software Review Los Angeles 59

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Board Effect

DECEMBER 19, 2019

Another vein of thought is that boards should primarily be involved in strategic planning when there is a major event such as a change in the CEO, a major investment opportunity, a looming acquisition, a decline in sales, or an unsolicited takeover bid. Takeovers, mergers, and acquisitions are sometimes an integral part of corporate strategy.

Management 64

Management Software Review Acquisition Merger 64

ConversionXL

JULY 21, 2022

A blog post on the benefits of your product might be useful to a marketer in the exploration phase, but it’s unlikely to be substantial enough for a manager in the decision-making phase. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. he/she could end up on one of our resource pages that talks about how to setup a website or a WordPress blog.”

Customer 130

Customer Channel Design Retention 130

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Also, data captured while Debug Mode is running will be filtered out of your other reports so that it does not artificially inflate your metrics (in other words, no more separate GA properties for production and staging).” .

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. The CXL blog started in 2011 and, currently, includes about 700 articles. This post details our process to start the transition from a “traditional” blog into a modern resource center for marketers.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

MARCH 31, 2021

When starting out, many agencies blog about topics directly related to their offering. Follow-up question: Do you read any blogs in this space? Creating a well-document content roadmap is critical for producing blog posts and articles that generate new business. Mining your clients for pain-points, success, and topic ideas.

Audience 127

Audience Non-Compete Distribution Channel 127

Hearpreneur

JANUARY 4, 2019

My goals for the new year are to release my blog, connect with a range of clients, build my email list and to never stop learning. My focus is on photography, travel and my blog. 19- Metric accountability. At SocialChimp, our 2019 goals are surrounded by metric accountability. Simplicity is key. . 3- Four goals.

Entrepreneur 122

Entrepreneur Social Media Vertical SEO 122