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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. Acquiring a competitor.

Marketing 115
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The Rise of the Lean VC – Consumer Internet Gets Its Own Investors

Steve Blank

Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s. The Rise of the “Lean VC’s” – Consumer Internet Gets Funded. I call them “ Lean VC’ s” to emphasize why they’re different. (In Lean VC’s are Different. Here’s why.

Lean 263
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. But cheap acquisition meant cheap leads. Image source ).

Product 110
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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times. Accepting that is key.

Marketing 121