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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. You can get a downloadable version here.

Retention 109
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Customer retention. Retargeting and remarketing.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121
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The State of Gaming in 2022

VC Cafe

34% of gamers have played/ downloaded a freeto-play game in the last month. year-over-year, downloads were up 0.4% The games, especially mobile free-to-play, are then required to recoup the acquisition costs, typically monetising with ads (which hurts user experience) or in-app-purchases. There are 3.07 as they reached 28.1

Forecast 190
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Startup Benchmarks

VC Cafe

You can read more about the methodology here and download a high res PDF here. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Source: The SaaS Napkin. Consumer apps and services.

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How a Restaurant Loyalty Program Can Skyrocket Your Business Growth

Women Entrepreneurs Can

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. This will help you to maximize your customer retention and boost your sales at the same time. Increased Customer Retention Customer retention is critical to a restaurant’s long-term success.