A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2014

You might have scratched and clawed inside your social network to get the first 10, but that doesn’t scale to 100 (though it might scale to another 10), and just because you were successful convincing customers one at a time to convert through hour-long Skype calls doesn’t mean you can convert 100 customers self-serve via Facebook ads.

Software Review 300

Software Review Technical Review Startup Channel 300

crowdSPRING Blog

OCTOBER 10, 2018

This is a comprehensive guide to Facebook Messenger Marketing using chatbots. But the truth is that chatbots can improve marketing and make marketers’ lives easier. If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. What is Messenger Marketing?

Marketing 87

Marketing Software Review Campaign Widget 87

VC Cafe

MAY 4, 2021

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139

Audio Software Review Open Source Social Network 139

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Arizona, where I live. Wessel measures a 39% acquisition advantage to being in-state.

Silicon Valley 149

Silicon Valley Las Vegas Arizona Montana 149

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Phoenix, Arizona, where I live. Wessel measures a 39% acquisition advantage to being in-state.

Silicon Valley 256

Silicon Valley Las Vegas Phoenix Montana 256

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

IP 163

IP Technical Review B2C Social Network 163

Software By Rob

JANUARY 25, 2012

That I’ve had a few “exits” and instead of hunkering down and writing code for 6 months I opted to talk to a few of my buddies at the yacht club and purchase a primed and growing social network for somewhere in the mid-seven figures. But within 24 hours we were off and running, discussing a potential acquisition.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

VC Cafe

AUGUST 2, 2022

billion acquisition of Weta Digital, Peter Jackson’s VFX company, gives Unity capabilities in creating hyper realistic virtual environments using RT3D (real-time 3D) technology. To live to its potential as a core part of the Metaverse Meta has to overcome a challenging market and a confused brand. Unity’s recent $4.4

IP 206

IP Cofounder Valuation Acquisition 206

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Agile VC

MAY 13, 2013

When we meet with entrepreneurs and ask about their competitive advantage or special sauce, one of the common responses is first mover advantage. ”We’re the first company to do X in an rapidly growing market” or similar. Facebook (social networking following in the footsteps of Friendster, MySpace, etc).

Cloud 205

Cloud B2B Software Review Technical Review 205

YoungUpstarts

SEPTEMBER 18, 2012

P.S. Three types of external providers are not mentioned because they are well known: open-source software stacks, domain name (DNS) providers, and marketing/social networking sites. Marketing and Communications. Paper Trail – Log acquisition, merging from multiple servers, and analysis.

Technology 251

Technology EC2 Mobile Startup 251

The Equity Kicker

JULY 18, 2012

We want to be a social network. Facebook and LinkedIn are highly profitable free social networks, but I can’t think of any others. Four or five years ago the list of free social networks that were popular but not making money was equally long, but totally different. Let’s say advertising.

Social Network 92

Social Network Networking Advertising Valuation 92

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Phoenix, Arizona, where I live. Wessel measures a 39% acquisition advantage to being in-state.

Las Vegas 120

Las Vegas Silicon Valley Phoenix Montana 120

SoCal CTO

MARCH 18, 2010

Vince: On the consulting side we are working with a unique social network, a new television network and some original video content businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. What networking events in Los Angeles or Southern California do you go to?

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Up and Running

AUGUST 6, 2010

I feel like I’ve seen this phenomenon in action, and Brian Solis adds data to it with some nice pie charts and all in his post “Almost Half of Small Businesses Find Customers in Social Networks&# today. On the other side of the spectrum, only 28 percent of large firms reported finding new customers in social networks.

Social Network 69

Social Network Networking Social Media Marketing 69

Haystack

DECEMBER 29, 2018

Hundreds of new micro funds somehow keep getting into the market. If every sector is to be transformed by technology, and if private markets keep growing, it makes today’s conditions understandable. Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S.

Technical Review 165

Technical Review Venture Capital Russia China 165

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. To give you a sense, for 2002 the entire US online ad market was $6B and had shrunk year over year (it was $25B+ for 2010). We’re a how-to site and community for small business on marketing. .

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 148

Media Social Media Marketing Campaign 148

SoCal CTO

MARCH 5, 2007

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 259

Social Media Media Marketing Startup 259

The Startup Magazine

JANUARY 16, 2024

To businesses that seek innovative ways to stand out in a crowded market, the judicious use of limited-time offers and flash sales is a cornerstone of successful marketing strategies. Boost this move by emphasizing urgency through marketing channels and prominently displaying countdown timers on your website.

Flash 120

Flash Sales Campaign Social Media 120

The Equity Kicker

MARCH 16, 2012

Mergers and acquisitions have a notoriously high failure rate and as a result investors knocked a couple of percent off Cisco’s share price yesterday following the announcement of their $5bn acquisition of NDS Group. This is the money quote: Many acquisitions fail.

Acquisition 104

Acquisition Merger Social Network Revenue 104

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook has an incredible audience, 950 million strong and counting.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

ReadWriteStart

MARCH 24, 2011

First up, Priyanshu Harshavat, from Evanston, Illinois, presented Socioclean , a service for cleaning up your reputation on social networks. In addition, Priyanshu is also considering an enterprise solution with the notion of cleaning up the profiles of employees (based on social media policies) of objectionable material.

Illinois 114

Illinois Entrepreneur Silicon Valley Chicago 114

The Startup Magazine

MAY 30, 2019

Crowdify, a new kind of full-service marketing group built for the next generation of clients, communities, frontiers and consumers, launches with prestigious client roster. Experience; 0-60 agile innovation that start ups need; Relevancy to business, landscapes, networks & communities.

Marketing 76

Marketing Agile Social Network Valuation 76

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 231

Media Social Media Marketing Campaign 231

Agile VC

OCTOBER 27, 2011

There’s a couple different forces I see at work: 1) Selling & Customer Acquisition - In the last 5 years, the biggest force in business software was the impact of the cloud as an infrastructure layer and product/service delivery mechanism. companies on user acquisition are increasingly being applied to SaaS companies.

Software 100

Software B2B Silicon Valley Acquisition 100

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. The level of resumes we get through our LinkedIn networks is top notch. Weve also found that other social networks such as FaceBook and MySpace to have almost no results when it comes to recruitment.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Hearpreneur

JANUARY 30, 2022

8- Prioritize social commerce. Social media is obviously one of the most powerful marketing tools we have at our disposal and it is becoming a non-optional part of a strong marketing strategy. And in 2022, social commerce will follow suit. 17- Embrace digital marketing. The way marketing is done is changing.

Entrepreneur 123

Entrepreneur Green Technical Review Social Media 123

Both Sides of the Table

SEPTEMBER 10, 2015

My partner Greg Bettinelli is an avid sports fan who throughout his career has developed an expert understanding in online ticketing (at eBay has was a champion of the StubHub acquisition) and online marketing. And social networks enabled rapid growth and also the ability to more easily find and play with friends or make new ones.

Southern California 150

Southern California Philadelphia Mobile Stock 150

Duct Tape Marketing

JUNE 21, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Small Business 64

Small Business Marketing Software Review Portland 64

YoungUpstarts

JULY 17, 2013

Hiring trends are evolving rapidly, and in some cases even veteran talent acquisition professionals have been flatfooted as they seek to deal with the changing talent landscape. Professional social networks are the fastest growing source of quality hires. Using data can lead to better hiring and branding decisions.

Asia 190

Asia Acquisition Social Network Global 190