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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. And you can listen to it all on your lunch break.

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Neko Health: Spotify CEO’s Medical Startup Raises €60 Million in Funding

ReadWriteStart

Recently, the medical diagnostics company Neko Health, which was co-founded by Daniel Ek, CEO of Spotify, was successful in acquiring €60 million ($65.4 Neko Health intends to serve not only the current generation but also the generations that will come after it by utilizing cutting-edge technology and their extensive medical knowledge.

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Valuable Tips For Creating Effective Video Advertising

YoungUpstarts

The fact is that for smart marketers, video advertising is a literal goldmine. The problem, which many advertisers have experienced, is that most of them don’t know how to create video advertising that is effective. One of the biggest challenges with video advertising is determining its effectiveness.

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The future of search is being reinvented with generative AI

VC Cafe

With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organised, to help you sort through and make sense of what’s out there. Makes sense, as companies can adopt a SaaS model and not require huge scale to monetise via advertising.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

by Andriy Skoropad, co-founder & CEO at Perfectial. Some claim that all possible interactions of finance and technology, which I guess includes credit cards – the 1950’s invention, are FinTech. The term, itself, is a compound of “financial” and “technology”. What is FinTech now ? Business Lending (raised $9.8B

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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. Additionally, seeking advice from professionals such as marketers will give you insight into current trends such as social advertising, expectations and consumer behaviours. Nick Frandsen is a co-founder and managing partner at Dovetail. It’s genius!

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