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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

I will always remember fondly my coffee meeting 5 years ago with my friend Sam Rosen in New York City shortly after Hurricane Sandy. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm. Sam’s enthusiasm was infectious and his plans were bold.

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Integrating Creativity in Business

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe. Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine. Like this show?

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Why Your Next Startup Should Be In Insurance

YoungUpstarts

Insurance is the next big industry due for a disruption. And then there’s New York-based Lemonade, the most recent insurtech startup to make its way into California. and counsels clients primarily in the advertising and digital media, Internet, software and technology and insurance industries. She’s based in L.A.,

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The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

After all, the clever little extensions that give the rest of us a faster, cleaner, less irritating web experience are eating away at ROI for advertisers and revenue for publishers. The fact of the matter is that traditional digital advertising space, whether ad blockers are a thing or not, is simply not as valuable as it used to be.

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[Singapore] Location Based Marketing Association Launches Local Chapter

YoungUpstarts

The Ontario, Canada-based Location Based Marketing Association (LBMA) earlier this month launched LMBA Singapore, its new regional chapter focused on promoting and supporting Asian companies working on location-based services (LBS) market through collaboration, education and research.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

But we’re also very active in New York, as five of the most recent startups we’ve funded are based in Manhattan (which is 40% of this recent flurry of investments). This is hardly a unique investment category, but that’s because the shift in how software is purchased and delivered has been so fundamentally transforming.