ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Setting Up Your Google Analytics. ” [Tweet It!]. You can read a more in-depth guide here.).

Analytics 48

Analytics eCommerce Software Review Technical Review 48

YoungUpstarts

OCTOBER 23, 2017

The speed and accuracy of research will be vastly improved with the application of big data and analytics. Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. According to research from JP Morgan, revenues from investment banking peaked in 2009 at $207.7

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

AUGUST 19, 2020

a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Develop an integrated strategy with shared goals that includes input and expectations for both teams. There will always be discrepancies across analytics and media platforms.

PPC 69

PPC SEO Channel Analytics 69

Austin Startup

MARCH 15, 2017

The Data Warehouse market is typically estimated at $30 B in annual revenue and the big data components, where the largest need for performance gains resides, is growing at double digit rates. According to 451 Research , “For vendors with less than $1 B in revenue, we estimate a CAGR of 39%.”

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Increase current conversion rate by 25%, quantify how much increased revenue there will be. In the long run that’ll also create a positive revenue outcome for you. You should.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. VC Firm. $ 17% (13 / 80).

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. You’re second-guessing different motivations/segments and developing different solutions for context.

Chad 112

Chad Mobile Technical Review Aggregator 112

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. Utilizing a recently developed innovative technology, BetterView leads a revolution in the content world.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

The Startup Magazine

JULY 16, 2021

As we have said, the trouble with focusing on broad markets, aggregate revenue and gross margins, is that this approach does not show us what the bottom line is for every transaction. If you can unlock the secrets of your customers, understand them better than any other company, developing solutions for them will be easy.

Business Model 167

Business Model Aggregator Revenue Analytics 167

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

DECEMBER 3, 2018

Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Conclusion.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. I found several areas of excellence as well as several more that need enhancement. Yelp pioneered 2.0 It’s a lot more than restaurant reviews.

Management 20

Management Los Angeles Angel Investor B2B 20

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. In fact, Peter Morville & friends developed the user experience honeycomb to describe all the facets of UX: Image Source. You can also use them as conversion research to develop test ideas and hypotheses.

Conversion 103

Conversion Metrics Architecture Design 103

The Startup Magazine

JULY 16, 2021

As we have said, the trouble with focusing on broad markets, aggregate revenue and gross margins, is that this approach does not show us what the bottom line is for every transaction. If you can unlock the secrets of your customers, understand them better than any other company, developing solutions for them will be easy.

Business Model 78

Business Model Aggregator Revenue Analytics 78

YoungUpstarts

FEBRUARY 11, 2019

With CRM revenues at 39.5 Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Time to Act With Analytics.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

Steve Blank

NOVEMBER 25, 2013

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 329

Oakland Incubator Lean Metrics 329

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

Steve Blank

AUGUST 20, 2013

on medical device revenues, regardless of profitability delays or cash-flow breakeven. Some startups in this field are actually beginning with Customer Development while others struggle with the classic execution versus search problem. Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Teaching.

Startup 300

Startup Venture Capital Lean IPO 300

Cracking the Code

SEPTEMBER 19, 2017

12 cloud IPOs in the past 2 years: One from Europe SaaS companies are thriving in the public markets, with their aggregated market cap grew 350% since 2011, and 12 cloud companies going public in the past 24 months. These 12 have performed well, with an aggregate $2.6 Nothing is perfect, and we might have missed some great companies.

Europe 83

Europe Cloud API 83

ConversionXL

OCTOBER 21, 2019

Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery? When you work with Google Analytics or other digital analytics tools, you usually have control only over data collection and analysis. What is Google BigQuery?

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

APRIL 22, 2015

It’s not like you open up Google Analytics and the data will come telling you stuff. When you start digging in the analytics data and putting together user testing plans and what not, make sure you investigate that stuff – with the intention to validate or invalidate whatever you found. Step #3: Web Analytics Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

AUGUST 23, 2020

While studies show that on the desktop , longer, content-rich pages can dramatically increase conversions for products that cost more or need more explanation, with mobile ( and especially with visitors from mobile ads) it’s been observed that longer call times can correlate revenue increases. Give your visitors a (Good) reason to call.

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Three tactics to maximize revenue from a CRO program: Free test software. It’s not enough to just gather data in Google Analytics. 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Unfortunately, the real world is a little more nuanced.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

FEBRUARY 11, 2020

Check aggregator sites that feature tweets. With those strategies as a foundation for profile growth, you can start to think about ways to do something more than gain revenue-free attention on Twitter. It works great if you understand you’re dealing with cold traffic that you need to develop a relationship with. $3k

Conversion 68

Conversion Social Media Search Campaign 68

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. gross margin.

Internet 114

Internet eCommerce Advertising Flash 114