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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. Sooo many delicious tacos!

B2B 94
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics also tracks on-site behavior through events and goals. Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. The core use cases.

Analytics 119
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Case Study: Continuous deployment makes releases non-events

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. I also identified a set of events that would indicate something terribly going wrong (e.g.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

aggregates resources from all the VCs. Organize events in your vertical. Particularly when events are all virtual, this is an easy and low-cost way to build trusted relationships with the leaders in your space. A well-organized library of best practices for founders in your vertical, which you can share as appropriate.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141