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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. They have a mobile app and I felt like it crashed too much for my liking. How do the mobile customers break down by device type?

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. vs. mobile traffic. Why is it easier to detect 10% vs 12% desktop than 5% vs 6% mobile?

Chad 112