ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It was a part of my first book, Web Analytics: An Hour A Day. The problem?

Metrics 117

Metrics Web Analytics PPC 117

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

JANUARY 12, 2015

And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. At the core of everything you will do in digital analytics is the concept of metrics. Averages this.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

OCTOBER 27, 2020

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. This technology will improve 7 percent of search queries across all languages as we roll it out globally. So what’s going on? The sky isn’t falling.

Algorithm 174

Algorithm Search Matching SEO 174

Occam's Razor

APRIL 4, 2011

What's the difference between web reporting and web analysis? So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. So what about web analysis? Examples of web analysis? " That applies to what is analysis.

Web 127

Web Las Vegas Analytics Metrics 127

ConversionXL

NOVEMBER 3, 2016

What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates. Web-based sale or phone call? What are you trying to sell?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

APRIL 20, 2009

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Metrics 106

Metrics Analytics Web Aggregator 106

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Prologue: Visitors, (Visits) Sessions, Hits.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Measurement Recommendations for Desired Branding Outcomes.

Campaign 128

Campaign Analytics Metrics Search 128

Startup Lessons Learned

JUNE 5, 2009

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Similarly, it’s easy to generate large aggregate numbers by simply falling back to non-disruptive or non-sustainable tactics (see Validated learning about customers for one example). June 8, 2009 1:16 AM Colin said.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. Google visits: 26,548. Not care about?

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Search Queries: Get Your Organic Keyword Data Back! You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. Two stories. #1:

Search 135

Search Analytics PPC Green 135

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? In that I see opportunity.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Maybe not yet.

Customer 122

Customer Analytics Metrics SEO 122

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Now that Im in a web based company Im finding a difficult match the framework, culturally.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. Who Owns Web Analytics? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

JANUARY 18, 2010

Many people still find this idea challenging, even for companies that operate solely on the web. While it is somewhat easier to continuously deploy web based software, with a little discipline, desktop based software too can be built to flow. This case presents a further complication: desktop software.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

FEBRUARY 22, 2009

You set up a web app to put volunteers in touch with after-school programs which already exist, already have safe places and supervisory staff, and which need computers, and then the people with the old computers to give away put the computers in boxes and mail them to the after-school programs. Theres three parts to it. Expo SF (May.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Paid Search. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook. I don’t know.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Cracking the Code

JANUARY 28, 2008

Overall, I spent about 1/3 of my time looking at Web 2.0 Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. In search of Europe's next tech stars. software. (10).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. You can also search for other stuff, like custom reports or attribution models. Awesome, right? Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. The ResearchXL model uses web analytics data and mouse-tracking analysis as two components of a six-step research process. If you’re not tracking form analytics, you don’t know.

Analytics 130

Analytics Metrics United Kingdom Software 130

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. Never Compare Apples to Watermelons. But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

APRIL 30, 2008

I wanted to point the above out purely because of a common feature of 80% of Web Analytics Dashboards, in excel with a billion tabs to look through. Very sexy and Web 2.0'fied This is a fatal flaw because most dashboards are highly aggregated views of any KPI and are missing all the nuance and analysis (that only you as Ms.

Metrics 113

Metrics Web Analytics Aggregator 113

Duct Tape Marketing

JANUARY 19, 2017

The main Search Engine Optimization (SEO) benefits of getting listed on online directories is that quality online directory listings often show up in search engine result pages (SERPs) when a local business is searched for. In the example below I searched for ‘clarks shoe stores austin tx.’ and other search engines.

SEO 28

SEO Aggregator Iowa Search 28

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131