Jeff Hilimire

AUGUST 30, 2013

And in the immortal words of Monty Python’s Flying Circus, and now for something completely different … For those that know me, you know I’ve long been enamored with mobile technology and apps, particularly as they relate to consumers. And I’ve been dying to get my hands back into a true startup. and The Coca-Cola Co.,

Atlanta 77

Atlanta B2C Georgia Los Angeles 77

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

Version One Ventures

NOVEMBER 6, 2013

Mobile and social product experiences are making learning more affordable, efficient, engaging and effective. Mobile marketplaces. The ubiquity of mobile makes it quicker and cheaper to connect buyers and sellers. The ubiquity of mobile makes it quicker and cheaper to connect buyers and sellers. Online education.

Vertical 153

Vertical B2B B2C Venture Capital 153

ReadWriteStart

JULY 23, 2021

In this article, we will share six LinkedIn algorithm tips and insights and 11 actionable content tips. For B2C Brands, they would say Monday and Wednesday. That makes it a lot easier for your reader to read it; though it feels lighter and definitely on mobile, it will make a huge difference. Include some white space in there.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

JULY 7, 2020

If you click on the “classic car” pin, you get an in-depth article describing how to take care of your vehicle. At the end of the article, there’s a call to action , “And the cleanest of cars still needs coverage. But the opportunities on Pinterest are open to more than just B2C fashion and food brands. Sell the product.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

SEPTEMBER 26, 2014

Send a link to an interesting article about their industry (“… thought this article was interesting. For example: “[MY COMPANY NAME] is an app that connects parents and family-friendly events, and we’re looking for angel investors interested in mobile B2C apps to close out our seed round.

Networking 68

Networking Silicon Valley B2C Dividend 68

Duct Tape Marketing

MAY 22, 2019

I’ve worked with sites that pump out 10 articles a day. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. It’s really not true. It’s all about creating stuff that Google users want. It makes it even tougher.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Here are some core principles to keep in mind, from Shanelle Mullin’s CXL article on improving open rates : Continuously test your subject lines and measure your success by open rate.

Email 136

Email Customer Marketing Software Review 136

Mike Michalowicz

FEBRUARY 11, 2013

Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service.

Small Business 167

Small Business Marketing PR Social Media 167

Seeing Both Sides

APRIL 1, 2013

Are you more of a B2C type or a B2B type? What articles in Techcrunch or the Wall Street Journal capture your attention? Below is a sample chart that I put together answering the question for someone interested in either e-commerce, mobile or SaaS companies in SF/SV, NYC or Boston. Here's the advice I give: . Pick a Domain.

Boston 52

Boston B2C Salary Cofounder 52

ConversionXL

JUNE 24, 2014

There is much more to say about registration processes than I have space for in this article, but you can read more here: Why user registration sucks and how it hurts your business. On the other hand, Easytobook , a B2C company, had 1.5 million monthly unique visitors but low engagement. Nothing beats word-of-mouth recommendations.

Social Network 130

Social Network Viral Social Media B2C 130

Duct Tape Marketing

APRIL 13, 2017

Digital working and leisure have taken the world by storm and so have mobile phones. With mobility (provided by smartphones) and mobile app development, people are more connected on-the-go on digital platforms. An intuitive and interesting way of showing your products on the full screen of a mobile device.

Social Media 60

Social Media Media Marketing Lead Generation 60

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. You may be looking at the user TAM and thinking that 28 million businesses isn’t that much, especially compared to some of the previous social networks mentioned in this article. The truth is, you’re right.

Social Media 185

Social Media B2B North America Media 185

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Digital marketing trends in 2016 will continue to have a mobile focus. Mobile internet is seeing a huge growth. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. This data from the Blue research study reflects other research we cited in our article on investing in good testimonials. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 10, 2017

You can draw two conclusions from this… Without exception, mobile email use is on the rise. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. C) 5 key CRM questions.

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

FEBRUARY 28, 2017

As you’ve read in the Forbes article, I love storytelling. These Marketers write articles and give conference keynotes that obsess about “viewable above-the-fold ads.” Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Obsess about identity.

Metrics 60

Metrics Analytics Acquisition Naming 60

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. It provides analytics to track shared materials across target senders, and improve the content for future leads.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 20, 2012

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If it stinks that tells me a lot (remember the year of mobile was 2010!). Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. HubSpot published an interesting article, Is Personalization Creepy? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Duct Tape Marketing

JANUARY 14, 2020

For example, we were writing about mobile marketing for about 10 years before it actually became something that kind of thing. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event. I was working on B2C and B2B. And now it’s a full blown thing.

Curation 39

Curation Video Viral Government 39

ConversionXL

MARCH 3, 2021

In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Desktop vs. Mobile: In general, mobile has a lower conversion rate for most products and brings wildly different traffic than desktop. Desktop versus mobile conversion rates tracked in Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

Up and Running

NOVEMBER 3, 2016

We’ve covered some of our personal favorite marketing tools in our article, 20 Marketing Tools Every Small Business Owner Should Try, so be sure to check that one out as well. For more on how to create a Pinterest marketing strategy for your business, check out my article Pinterest Marketing: A Small Business Guide. recommends Appboy.

Marketing 60

Marketing Social Media Analytics Framework 60

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. —Vanessa OConnell contributed to this article. Most Read Articles Feed. Consumer Services (B2C).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

OCTOBER 30, 2015

Studies indicate that there has been a tremendous growth in the local, mobile search volumes over the past few years. Google too confirms that more than 50 percent of mobile queries are local. This is a great tool for B2C businesses, especially those from fashion, lifestyle, travel, and hotel and food domain.

Social Media 28

Social Media Search Media Sales 28

ConversionXL

AUGUST 27, 2019

Now they’ve launched a mobile app. B2B or B2C. Now that you’ve read this article, you can avoid them. I could create a stand-alone piece titled “You Got a Premium Marketing Tool—Now Use Its Features.” But I’ll skip that rant for now. Take a positive scenario. Company ABC.io They integrate the tool with the app as well.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

AUGUST 27, 2020

This article is a comprehensive crash course into the world of product analytics. However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. They focus primarily on mobile apps and media companies. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

This article will be an essential and comprehensive crash course into the world of product analytics. However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. They focus primarily on mobile apps and media companies. Kissmetrics.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

This article will be an essential and comprehensive crash course into the world of product analytics. However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. They focus primarily on mobile apps and media companies. Kissmetrics.

Analytics 107

Analytics Product Channel Retention 107

Up and Running

MAY 21, 2014

Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication. I mean it should be phones now, the mobile devices now, have incredible high quality video cameras built into them. So it really gives us engagement, but also gives us a lot of feedback.

Marketing 72

Marketing Social Media Sales Media 72

mashable.com

OCTOBER 5, 2012

This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. In this first article, I provide a general overview of naming. Today in Mobile. Jobs Events Try Our New Social News App Welcome to Mashable! Julia Cowher.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

Blogs (web development): Giant Robots Smashing Into Other Giant Robots – [link] Company blog of thoughtbot covering Ruby on Rails, HTML, CSS, Javascript, databases, and mobile development. Blank maintains a list of mockup tools you may use, few are specialized for mobile apps though. Simple editing. Wow, wow, wow!

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Easy-to-scan articles with shorter paragraphs, descriptive headings, and bolded key terms.

Demand 46

Demand B2B Curation SEO 46