Occam's Razor

JUNE 25, 2012

Information like IP address, the page requested, time stamps, browser ids and more are stored. But information like IP address, browser user agent id, time stamps, page urls and much more are recorded in web logs. Nuance on the cookie issue:] Cookies are fine, IP addresses can't be collected or only partly collected.

Analytics 130

Analytics IP Web Metrics 130

This is going to be BIG.

JUNE 19, 2012

Buddy Media helps the world's largest, most-trusted brands navigate social media, extending their advertising campaigns into the social world. Through our unique Brand Advocate Process, Buddy Media plans, develops, promotes and monitors "app-vertising" campaigns , increasing engagement and interaction between people and brands.

Software 105

Software Media Social Media Advertising 105

YoungUpstarts

FEBRUARY 11, 2016

Advertisers and marketers had lower ROIs since buyers didn’t have much control over exactly what kind of inventory they were buying as well as the ability to optimize throughout the campaign. Efficacy: Marketers can ensure that ads are shown to their target audience, based on their intent to buy products or their brand affinity.

Advertising 100

Advertising Cofounder Campaign IP 100

Duct Tape Marketing

JANUARY 31, 2024

The key takeaway is clear: businesses must proactively implement these crucial changes to safeguard their domain reputation and ensure successful email marketing campaigns. 07:42] Are there things to be looking out for when using a service like Active Campaign? [08:45] Now, 5% of my listening audience knows what you were talking about.

Email 87

Email Technical Review Software Review IP 87

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Domain Keys (DKIM).

Email 121

Email IP Reputation Campaign 121

YoungUpstarts

MAY 9, 2016

Nowadays, the internet is good at spreading information to audiences on a micro scale as well as macro. Use the marketing campaigns of more established online presences. You probably know a good deal about your own audience already. Some are concerned that the potency of email campaigns isn’t what it used to be.

Social Media 100

Social Media SEO Campaign IP 100

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase. The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 3, 2016

But in an account-based marketing thing, you might even want to throw up some things like Demandbase on the high end to LeadLander on the low end that do help you resolve IP addresses into companies, so you know which companies hit your website. There you want to look at things in clumps and aggregates. Image Source. Employees and managers.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Step 3: Analyze your audience to build strong connections. ABM is different from inbound marketing in that your target audience hasn’t put their hand up for anything.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. Listen to marketing, its grain, wherever you get your podcast. (00:55):

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

JULY 25, 2016

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. This can make everything from your email and paid ad campaigns to your organic search traffic show up as direct traffic in your GA dashboard. http-to-https/https-to-http redirects. 302 redirects.

Analytics 48

Analytics Social Media Channel Campaign 48

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

SVPG

SEPTEMBER 30, 2016

Because she understood the potential for IP-based syndicated content technology, Alex started searching for new and useful ways to put this technology to use. But she observed that these venues were just playing the same thing you could watch on your television at home, even though the context and audience was very different.

Product 60

Product Technical Review Software Review Engineer 60

Duct Tape Marketing

MARCH 14, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. Learn more at klaviyo.com.

Audience 32

Audience Video Sales Campaign 32

Lightspeed Venture Partners

JUNE 11, 2012

Publishers with a hugely successful hit game can often milk the IP with subsequent releases. Borrowing IP from another media. This can be IP from another gaming platform (Bejeweled Blitz, Zynga Poker, Sonic the Hedgehog, Sims Social) of another medium (Hollywood Squares). Rovio has done this repeatedly with Angry Birds.

IP 114

IP Distribution Viral Mobile 114

Version One Ventures

NOVEMBER 5, 2012

Success is no longer based on the size of a vendor’s sales force, getting shelfspace in a large retailer or investing a large print ad campaign to build up a brand. In the post “ Traction is the new IP ,” I argued that superior traction can help a web company become a category leader, which accelerates word of mouth.

IP 156

IP B2C Demand Startup 156

mashable.com

SEPTEMBER 29, 2010

While these designs are definitely quirky, geeky and cool, beware using them for a general audience; not everyone feels the same nostalgia we do for an 8-bit, pixelated graphic of a mushroom. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. 49% of Small Business Owners Use Smar.

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

While these designs are definitely quirky, geeky and cool, beware using them for a general audience; not everyone feels the same nostalgia we do for an 8-bit, pixelated graphic of a mushroom. SCVNGR Makes Major Enhancements to iP. GE Campaign Turns YouTube Videos and. 49% of Small Business Owners Use Smar.

Web 111

Web Design Social Media PHP 111

ConversionXL

MAY 2, 2019

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Simplicity.

eCommerce 133

eCommerce Conversion Hosting Sales 133

ConversionXL

APRIL 10, 2020

Run their own campaigns? The best marketing teams in the world today,” Joanna Lord told the audience at The Inbounder, “have T-shaped, domain-agnostic talent.”. With the coronavirus outbreak,” says Fry, “the match rates for reverse IP lookup are declining. Can a team build their own assets? Manage their own copywriting?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

Duct Tape Marketing

OCTOBER 12, 2015

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

Metrics 28

Metrics PPC Marketing Analytics 28

Up and Running

MARCH 11, 2015

In the purpose of the pitch, you really want your audience, whoever it might be that you’re pitching to, to look like this cute little frog. It also shows and communicates to your audience that you’re not being respectful of their time. It was a very different audience. That’s not good.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Top keywords, for example, can reveal hidden audiences and segments.

San Antonio 86

San Antonio Metrics B2B Analytics 86

maplebutter.com

JANUARY 8, 2013

Find a location that has a target rich audience (aka Bar). 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign. Does the traffic convert?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JANUARY 22, 2020

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? Are you running an ecommerce site with discounts for specific campaigns? If we choose to personalize to an audience, we’re forgoing other optimization opportunities.”. Simo Ahava’s recommendation is IP Geolocation.

Management 110

Management IP SEO API 110

ConversionXL

MARCH 26, 2014

This can be found under Audience > Technology > Network or accessed as a dimension in Custom Reports or other areas of standard reports throughout Google Analytics. Did they find your website via a campaign? It is helpful for those analysts concerned with verifying your audience is viewing the best possible content.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

SEPTEMBER 15, 2020

You might consider filtering out internal IP addresses, for example. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. Tip: You can add any of these segments directly to your AdWords Remarketing List to give your display advertising and remarketing campaigns a boost.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

You might consider filtering out internal IP addresses, for example. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign. Tip: You can add any of these segments directly to your AdWords Remarketing List to give your display advertising and remarketing campaigns a boost.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

JUNE 14, 2022

One of Kameleoon’s clients launched a campaign to optimize its website’s search function. Campaign change : If the same visitor arrives via one campaign, leaves after 2 minutes, and then comes back via a different campaign 2 minutes later, Google Analytics will count two visits. Let’s consider an example.

Analytics 92

Analytics Metrics Campaign Matching 92

Hearpreneur

OCTOBER 20, 2019

I want to help the best brands around the world find their voice so that their target audience can find them quickly when in need of their products or services. To solve this problem, we are working on new email marketing campaigns, Facebook retargeting, paid ads and other methods. 8- Stop counterfeiting and IP infringement globally.

Papua New Guinea 66

Papua New Guinea Hawaii Advisory Board Churn Rate 66

blog.expensify.com

APRIL 24, 2012

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. Purchase IP from the vendors. It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. it takes no intelligence. It is ironic.

Java 107

Java PHP Software Review Coder 107

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Quality conversions Audience-based marketing (retargeting, segmentation). Context = Audience + Message + Action. What is it? Who is it for?

Agile 90

Agile Analytics Algorithm Software Review 90