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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. ABM is built on a list of target companies that should be your customers.

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The Worst Ways To Build A New Brand On Social Media

YoungUpstarts

Building your brand on social media requires much more than simply knowing your audience and staying active, although these common startup social media tips are certainly useful. International e-commerce is growing exponentially year over year, and social media is a popular platform for brand discovery for overseas customers.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Context also matters around traffic sources and customer journey stages.

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

This suggests the firm should have a list of paying customers, consistent sales cycles, a clear value proposition, and a developing revenue pipeline in the ideal situation. The criteria change after a company reaches the growth stage when it is deemed to have attained product market fit.

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Without a marketing plan, you risk losing your customers and wasting your budget even if you have the right tools to support the campaign. Targeting the wrong audience.

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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Most revenue from a SaaS company comes from their existing customers, which means that customer balance is crucial to your growth.