Duct Tape Marketing

FEBRUARY 27, 2024

He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. This is John Jantsch.

Vertical 66

Vertical Marketing Cofounder Campaign 66

The Next Web

NOVEMBER 13, 2013

Richard Baxter is the CEO and founder of SEOgadget , a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive industries. SEO is such an exciting, fast moving discipline to keep track of. Hyper targeting is the new SEO. Hyper targeting appropriately.

SEO 136

SEO Audience Chad API 136

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. What I’m looking for are common trends within that vertical. reviews, trust).

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. What I am looking for is common trends within that vertical.

SEO 131

SEO Analytics Conversion Search 131

YoungUpstarts

DECEMBER 14, 2011

This rapid contraction will leave the space run by just a couple of “big guys,” some finely positioned vertical players and a long tail of “local guys,” finding ways to thrive by serving a few small regions or cities. Small businesses move to the cloud.

Cloud 213

Cloud Small Business Mobile Social Media 213

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Their podcast features interviews with industry experts (leveraging their guests’ audiences). When it comes time to involve lead generation and capture that interest, Omnisend appeals to an audience who already know and respect their brand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., No conversation in SEO can exclude user intent.

SEO 159

SEO Framework SCRUM Search 159

The Startup Magazine

JUNE 2, 2022

Vertical banners placed on sidebars are known as skyscrapers. . These campaigns also improve the effectiveness of content marketing and SEO. . When you’re using Google Ads to set up a remarketing campaign, you’ll first start by defining your audience. Instead, banner ads rely on multimedia and images to get messages across. .

Advertising 143

Advertising Clickthrough Campaign Social Media 143

Up and Running

FEBRUARY 26, 2021

Understanding what your audience is searching for is key to anticipating your customer’s needs and increasing sales both online and offline. All the building blocks of effective search engine optimization (SEO). There are several factors that you’ll eventually need to tackle to develop an effective SEO strategy.

eCommerce 103

eCommerce SEO Search Engineer 103

Up and Running

JULY 26, 2016

Our onboarding consists of over 200 different emails based on our audiences, and we continue to improve it every week. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates. Search ads are expensive, however.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MARCH 5, 2019

On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. He is also the author of several books, including his latest, The Customer Journey: How An Owned Audience Can Transform Your Business. Marketing Podcast with Arnie Kuenn. Podcast Transcript. Follow on Twitter.

Customer 69

Customer Vertical Audience Internet 69

ConversionXL

AUGUST 19, 2016

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

AUGUST 25, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lows, common denominator, that atomic unit for scale. We're gonna build websites for a lot of different Shopify stores.

Marketing 81

Marketing Framework Vertical SEO 81

ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Building a social audience is a marathon, not a sprint.

Framework 102

Framework Marketing Acquisition Retention 102

This is going to be BIG.

JULY 26, 2011

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. I asked her about who her peer group was--who she has smart conversations about audience development, customer acquisition, metrics, etc--and she was at a loss. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Occam's Razor

OCTOBER 14, 2014

For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Choose to expand vertically or horizontally. Why this audience? Complication.

PR 120

PR B2B Lean Audience 120

ConversionXL

JANUARY 5, 2017

Given that fashion-related products was ranked the most popular eCommerce vertical in 2015 , product filtering is clearly an issue eCommerce sites are facing. The “perfect” combination will depend on your vertical, product catalog, visitors and a variety of other factors. Image Source. Consider Factors Outside of UX.

eCommerce 108

eCommerce Product SEO Search 108

Duct Tape Marketing

JUNE 6, 2019

A responsive website, aptly named, means that the site’s web design has been developed to adapt and respond to the different forms of technology that your audience uses to view your site. SEO Ranking. Undoubtedly, you’ve heard the term SEO. Better SEO means better traffic to your website! Faster Web Pages.

Small Business 78

Small Business SEO United States Mobile 78

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They had gotten feedback from consultants and industry experts that cities and utilities might be a more receptive audience.

Customer 261

Customer Cloud EC2 Channel 261

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. All that said—YouTube has its downsides.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

FEBRUARY 16, 2022

It doesn't have to just be a vertical. And so I think within whether it's, it's choosing a market vertical or horizontal or a fixed offer, like you have to find that element in your business, that lowest common denominator, that atomic unit for scale. It's a really long road to build your own audience.

Framework 77

Framework Vertical Hosting Networking 77

Duct Tape Marketing

AUGUST 15, 2014

There is no doubt that mobile search will surpass desktop search this year and be the primary vertical marketers and small business owners must focus their time. Here, Justin uses SEO, Paid Search, Content Marketing, and Social Media to increase conversions and leads. The Future of Mobile Search Marketing.

Search 70

Search Mobile Marketing United States 70

ConversionXL

NOVEMBER 29, 2016

Different sites have different traffic sources (and the quality of traffic makes all the difference), traffic volumes, different brand perception and different relationship with their audiences. We selected 4-5 sites from each sub-vertical. Load time affects SEO , and it affects conversions. Amazon Prime members convert at 74%.

Conversion 48

Conversion eCommerce Database Vertical 48

Occam's Razor

APRIL 25, 2011

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Your SEO strategy is buying links, expired domains, et.

Marketing 126

Marketing Flash Analytics Web 126

YoungUpstarts

MAY 6, 2015

You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. The result? How is Sponsored Poolfunding Better than Other Advertising Options?

Advertising 100

Advertising Application Development SEO Channel 100

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. He’s one of the savviest SEOs alive and has a SEO training business which he would like to promote to people.

Email 54

Email Software Review Software Campaign 54

Ben's Blog

JUNE 3, 2024

customer data platforms, websites, style guides), as well as second- and third-party sources like pixels, UTM codes, lookalike audiences, referrals, and more. via Captions ). A human is still currently needed for content quality control (e.g., approving the likeness of a human figure, verifying that an image is on brand).

Software 88

Software Sales Marketing Vertical 88

Duct Tape Marketing

APRIL 14, 2022

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations.

Marketing 87

Marketing Affiliate Channel Software Review 87

Duct Tape Marketing

MARCH 5, 2019

He is the founder and CEO of Vertical Measures. He’s also the author, or I guess I should say co-author because he’s got a group that he wrote this book with, called Customer Journey: Your Audience Will Take This Journey With or Without You, Are You Prepared ? This is John Jantsch and my guest today is Arnie Kuenn.

Customer 60

Customer Search Vertical Early Stage 60

ConversionXL

APRIL 7, 2021

Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. You want to deploy low-touch campaigns to convert a higher volume of customers. Direct Mail.

IP 98

IP Marketing Technical Review Software Review 98

Brandanew

MARCH 24, 2016

It means that your business should have representation where your audience is active. In 2016, social is more important than ever in the B2B vertical. B2B companies need to prioritize social media to get their brand name everywhere so that as a result they can attract an audience and turn them into leads and paying customers.

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

NOVEMBER 19, 2019

And so we also are looking for business owner stories that are going to resonate with the audience. But also diversity of the kind of category or vertical of business. Amanda Brinkman: You know it, that’s true. So, you can help us narrow it down. We’re all set.

Small Business 39

Small Business Community Arkansas Non-Compete 39

Duct Tape Marketing

JANUARY 14, 2020

It’s very fast, won’t mess with your SEO. I was never part of a vertical group within an industry except for a short amount of time in my career. Check out Zephyr. It is a modern cloud-based CMS system that’s licensed only to agencies. It’s really easy to use. I was working on B2C and B2B. Rohit Bhargava: Sure.

Curation 39

Curation Video Viral Government 39

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It doesn’t matter which vertical you’re in, you can use it to find great insights to lead to better test hypotheses.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145