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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. Liz is a c ommunity design strategist, a community enablement architect, and the Creator of Return on Emotion. 15:20] What elements ignite a community when you’re trying to get started? [16:06] Like this show?

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Clubhouse put a big bullseye on social audio

VC Cafe

Clubhouse was the trailblazer, but it sparked a huge interest in the category from established social networks, new startups and even the open source community. Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) In this post I summarise the top innovations in the social audio space.

Audio 140
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. And really, because everybody knows there's so many different channels we can be working on as marketers that we're stretched pretty thin in terms of what we're doing.

SEO 64
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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

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7 ways to improve the quality of your email list with social media

The Next Web

One of the most profitable marketing channels online is email. Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels. Participate in targeted groups. Participate in targeted groups.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141
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Optimizing freemium conversions through user onboarding

ConversionXL

I’d downloaded their ebook and had been looking at their pricing plans (which I thought were pretty reasonable). Tech giant Slack uses an automated onboarding tours to get users to do one action that will get them to stick around for the long-haul: communicate. Bonus: Don’t forget to highlight and build your community.