ConversionXL

AUGUST 21, 2019

When a prospect downloads your lead magnet , their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. But why should your customers believe you? Duct Tape Transcript.

Marketing 77

Marketing Audience B2B Framework 77

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. That provided relevant content from Intel’s most credible sources, which resulted in more engagement and downloads, but the results were still uninspiring.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer.

SEO 69

SEO Search Generative AI Engineer 69

The Startup Magazine

JULY 17, 2019

These strategies and tactics , specifically for B2B lead generation, include sending cold emails, sending old blog posts to a potential new prospect and creating an FAQ message. Downloadable Guides: Releasing shorter-form guides frequently can allow you to cover a specific topic deeply. Get Featured in Major Publications.

Lead Generation 113

Lead Generation Audio Email Social Media 113

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. Opportunity.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 4, 2020

I’d downloaded their ebook and had been looking at their pricing plans (which I thought were pretty reasonable). Bonus: Don’t forget to highlight and build your community. Build a great community, and then conversions will just happen. Build and engage in your own community built Facebook or Slack group.

Conversion 103

Conversion Email eCommerce Community 103

The Next Web

FEBRUARY 18, 2014

If you’re a B2B for example, your approach could be posting a link to your eBook with a call to action and an image on your LinkedIn company page to encourage more relevant subscribers sign up for your email list and download your informative resource. Participate in targeted groups.

Social Media 148

Social Media Email Media Channel 148

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! I love governments!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

AUGUST 17, 2022

You've got products worth writing about, and your business is making an impact with your customers or a community or something, uh, where Google can see that you're gaining traction. Like you really do need to be building a community around your brand and, and content. A lot of it depends on whether you're B2C or B2B.

SEO 87

SEO Technical Review Metadata Social Media 87

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. Is it gonna cause you linguistic problems in other, you know, not just other countries, but even locally, if you have a Spanish speaking community in your, uh, city yeah. Like this show? Duct Tape Transcript.

Naming 74

Naming Kansas City Kansas Technical Review 74

Duct Tape Marketing

MARCH 30, 2022

You've got products worth writing about, and your business is making an impact with your customers or a community or something, uh, where Google can see that you're gaining traction. Like you really do need to be building a community around your brand and content. A lot of it depends on whether you're B2C or B2B. Like this show?

Technical Review 85

Technical Review SEO Metadata Algorithm 85

Guy Nirpaz

NOVEMBER 15, 2011

community. HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). B2B companies need to learn from this and move to lower touch selling models, wherever possible. in Santa Monica today.

Sales 108

Sales Social Media B2C B2B 108

Duct Tape Marketing

APRIL 21, 2017

Sproutsocial allows you to build and maintain your community by streamlining tasks such as starting, monitoring and joining social conversations, basically providing you with a tool that ensures smarter, faster and more efficient social communications. Sproutsocial. Best for: Facebook, Twitter, Instagram, LinkedIn, Google+.

Social Media 63

Social Media Media Artificial Inteligence Analytics 63

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. This one can also be a free download for your students/subscribers.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

MAY 1, 2019

But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Is it your spouse? An elderly grandmother? A stranger? Image source ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Both Sides of the Table

AUGUST 29, 2012

He penned a great piece on the LA tech community here in Forbes. They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. You can watch on YouTube or download the podcast (for the gym!) Not bad, hey? Both companies were in Los Angeles.

Southern California 279

Southern California Detroit Los Angeles California 279

Duct Tape Marketing

DECEMBER 30, 2022

John Jantsch (02:40): Um, in their community. Company like ours, signposts, we are a B2B or business to business company. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses. Like this show?

Software Review 86

Software Review Marketing Technical Review Michigan 86

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. B2B demand generation focuses on ROI. Someone who prefers to read might download an ebook after reading a blog post. Today’s buyers are more empowered than ever. The impact of this? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it.

Artificial Inteligence 72

Artificial Inteligence ChatGPT Differentiation Technical Review 72

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. 3) Related ‘jobs’ might be to ‘download songs from the Internet,’ ‘make playlists,’ ‘discard unwanted songs,’ and ‘pass the time.’”. The former is more personal.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

NOVEMBER 22, 2022

Consistently generating a high level of social traffic indicates an engaged and loyal community. Look at which platforms drive the most traffic to understand your core communities. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

APRIL 21, 2022

John Jantsch (02:42): In their community generally. We are a B2B or business to business company. Along with other contractors who are looking for ways to, uh, attract homeowners with looking for ways to build their brand and their communities and ultimately grow their businesses. More About Laura Nelson: Signpost.com.

Small Business 88

Small Business Software Review Marketing Technical Review 88

The Startup Magazine

OCTOBER 23, 2023

Whether you are selling artisanal chocolates or offering B2B software solutions, you can reach and engage with your specific audience on Facebook through tailored marketing strategies. This can not only foster a community but also keep the brand at the centre of outdoor enthusiasts’ conversations.

Marketing 127

Marketing Audience eCommerce Lead Generation 127

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. You Can Build a Community, But You Will Never Control It | by CC Chapman – crowdspring.co/1j0RIjh. 1guIN6c.

Social Media 93

Social Media Small Business Design Media 93

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Influencer Marketing– This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. SpyFu – Download competitors’ profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

FEBRUARY 27, 2015

It’s stayed with me through the years while working with B2B and B2C clients. “A How can you deliver this style with every client interaction and communication offline and online? You may value professionalism, the environment, people, your community or something else. And it’s not your great logo you spent $10,000 on.

Georgia 28

Georgia B2C B2B Small Business 28

crowdSPRING Blog

NOVEMBER 9, 2012

6 Things That Can Kill Your City’s Startup Community | ReadWrite – [link]. Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. 50+ Free Gorgeous Fonts for Download | Design Arena – [link]. What I Learned Building A Startup like Dogster, Inc.

Social Media 101

Social Media Small Business Design Media 101

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Use this space to show your customers they are a valued part of your community. . via B2B Marketing Alliance ]. Download the report” is easy to understand. Don’t do that, either.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

FEBRUARY 6, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. I have some Gen Z employees and they will turn to discord communities as their first place to go searching rather than a search engine and that behavior.

Engineer 62

Engineer SEO ChatGPT Channel 62

Brandanew

AUGUST 13, 2015

If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know. They will ask you to enter your details before availing of the free download opportunities. Yet, why do they invest so heavily on writing and producing content? Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

FEBRUARY 3, 2014

the look, the feel, whether there are comments or not, do you want to have store-locators, coupon downloads, and a whole slew of other things you can have in there. Another small effort… create videos about your company charity efforts, your community/social responsibility efforts. Tap into YouTube Community / Media Platform.

Analytics 149

Analytics Marketing Audience Channel 149

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Just remember not to get caught up in community drama as every post represents you and your business! Social media isn’t new. Be Outrageous.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

DECEMBER 9, 2014

Part of the New Rules of Social Media edited by legendary David Meerman Scott , “ Content Rules “ teaches you how to create compelling online content that attracts customers, build communities, generates leads, and grows businesses. this is especially true for B2B companies. The book is divided into three parts.

B2B 185

B2B Social Media Afghanistan Iraq 185

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MAY 19, 2016

Most of the marketing community has accepted this and we see a huge surge of retargeting efforts. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). It’s not one funnel fits all.

Analytics 78

Analytics Metrics Channel Software Review 78