VC Cafe

MARCH 1, 2024

Smart Contracts – Powering the internet-native financial system, smart contract networks could generate fees of $450bn in 2030. Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. More About Duct Tape Marketing Consultant Network: Learn more here. What makes it scalable and more of a marketing channel is that it's managed using software.

Marketing 89

Marketing Affiliate Channel Software Review 89

ReadWriteStart

APRIL 8, 2023

In 2023, mobile commerce will remain in demand and grow even further. Last Mile & Next-Day Delivery Last-mile delivery, the last leg of the parcel movement from the transportation hub to the final destination, will also be in high demand in 2023. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Duct Tape Marketing

JULY 14, 2022

The rise of the on-demand webinar has happened over the last ten years. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business.

Technical Review 83

Technical Review Demand Cofounder Video 83

YoungUpstarts

APRIL 22, 2016

Social networks such as Facebook and Twitter? Salesforce does the same thing in the B2B world. Leveraging network effects. Network effects are the phenomenon whereby a good or service becomes more valuable when more people use it, so there is a relentless focus on building as large a network as possible.

Japan 100

Japan Global Asia API 100

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. The way a new customer was acquired wasn’t just through a single channel but spread across. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Steve Blank

APRIL 1, 2020

Ask yourself: Are there now new customers, new services and new channels to pursue? B2B – cloud services, online meetings, virtual workforce management, collaboration tools. With more work from home happening, all of these services will see increased demand from companies. What do you think is the right thing to do?

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started.

Social Media 61

Social Media Media Marketing Lead Generation 61

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Successful demand generation campaigns break down silos between marketing and sales. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

Product 110

Product Campaign Acquisition Social Media 110

View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Then there were also certain social channels that worked for awhile but didn’t stick. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is an Affiliate Network? If you’ve read about affiliate marketing before, chances are you’ve heard of affiliate networks. Are you aware of your cost per acquisition on other channels?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Podcasts can reach your audience without demanding their full attention.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

David Teten

SEPTEMBER 5, 2014

As the former CEO of a professional expert network , I’m a firm believer in the value of speedy access to relevant experts. I was excited to see that GLG (formerly Gerson Lehrman Group), the industry leader, is now offering a professional network service geared to the needs of the startup community: GLG Share.

New York 114

New York Technical Review Networking Advisory Board 114

David Teten

DECEMBER 3, 2019

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. And you can only get that.

Marketing 75

Marketing Differentiation B2C PR 75

The Startup Magazine

MAY 22, 2019

Check if there’s market demand for your services. Use local channels. LinkedIn is THE network for business contacts and B2B marketing, but don’t forget local channels! Such as Xing, this European career-oriented social networking site is popular in German-speaking countries. Avoid assumptions.

Netherlands 123

Netherlands Spain Marketing Campaign 123

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory.

B2C 136

B2C B2B Demand Vertical 136

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. To be successful, every web start-up needs to be thinking about how it can build demand-side economies of scale. This is often known as “network effects.” We see this in auctions, marketplaces, and social networks.

IP 156

IP B2C Demand Startup 156

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. How GumGum uses personalized content to close enterprise B2B companies.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

Reid Hoffman

AUGUST 17, 2021

All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. It’s part of the reason why people like network effects as a way of doing this. They’re both fruit, but they’re very different in terms of how they operate.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

All of these early-stage companies, you’re taking a risk on a bet; a bet of a future market, a bet on what demand will look like, a bet on how this will evolve. It’s part of the reason why people like network effects as a way of doing this. They’re both fruit, but they’re very different in terms of how they operate.

Cofounder 69

Cofounder Differentiation Search Advertising 69

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Share links to this content on the social channels with the most relevant audiences for your content. . Offer relevant promotions.

Social Media 148

Social Media Email Media Channel 148

Ben's Blog

MAY 15, 2020

Versus something like LinkedIn, which is focused on getting people to invite their colleagues and people that they’re meeting through professional networking. ” And then all the way to the demands question, of how many people are in that activity. It turns out that there are many, many, many flavors of this.

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. I also realized that having your own business is a great way to gain new networks.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Reid Hoffman

JANUARY 13, 2021

He said, “outside of investing in companies with proven network effects, what are some of your recent investment theses?”. So let’s see, generally speaking, obviously, I tend to orient towards things with network effects in the background. Let’s think about a network of biases, one you’ve said something about before.

Incubator 36

Incubator IPO Networking Cofounder 36

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Spend time in popular forums or social networks where they spend most of their time.

Customer 92

Customer Audience Campaign Social Media 92

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MAY 21, 2014

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. And some of the things that I think fundamentally have changed is that the listening, collecting information, kind of tapping into networks, now is the new prospecting.

Marketing 72

Marketing Social Media Sales Media 72

Austin Startup

FEBRUARY 1, 2011

ReachForce , the leading provider of high-quality information about business professionals for demand generation, announced today the closing of $4.6 Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM) and new channel partners such as Televerde, The Pedowitz Group and Ziff Davis Enterprises.

B2B 54

B2B Acquisition Retention Finance 54

VC Cafe

AUGUST 18, 2011

Discretix Technologies Ltd. - Discretix suite of content protection solutions enable service providers to extend video on demand (VOD) and Over-the-Top (OTT) services to any connected device including smartphones, tablet computers, netbooks, internet enabled TVs and hybrid STBs. This solution is based on a large variety of satellite beams.

Mobile 114

Mobile Media IP Distribution 114

Duct Tape Marketing

APRIL 21, 2017

Oktopost is a social media management tool that tracks each lead you generate, and provides all the pertinent analytics to help you understand which network, profiles, and posts are most effective to your social media marketing efforts. Price: FREE Trial available, contact Oktopost directly for subscription plan pricing. Discover.ly.

Social Media 65

Social Media Media Artificial Inteligence Analytics 65