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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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The Definitive Guide To Instagram Marketing

Duct Tape Marketing

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. So it's definitely still popular. So for this book, it's definitely that focus on Instagram reels and if someone has that learning curve, this is that solution for them. Marketing Podcast with Jenn Herman.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. Definitely make #CXLLive a priority in 2023. (It B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. More networking and curated roundtables, less gurus and swag. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94
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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Phone Etiquette: Assess active listening skills and relationship-building abilities during phone conversations. Inbound Lead Stage Definitions: Defining inbound lead stages is vital for alignment between sales and marketing teams. Moreover, accessing accurate cell phone numbers is vital, especially as remote work persists.

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B2B Social Media Marketing Strategies Guaranteed To Be Effective

YoungUpstarts

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Converse instead of promoting.