ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MARCH 5, 2019

Your audience of qualified computer scientists may respond positively to technical terms; a conversational tone with that same audience may undermine credibility. However, by meeting your potential prospects face to face, you start a conversation before you ever write an email. Those metrics include: Delivery rate.

Email 130

Email Campaign Reputation San Diego 130

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 How will you know if your website is working for you if you never look at your metrics? Below I’ve included a list of basic metrics that can be calculated using information in your Google Analytics dashboard.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value.

Programming 97

Programming Revenue Analytics Software Review 97

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. How have you influenced pipeline growth and conversions? What excites you about our job?”.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. That said, there are some key differences in how experts approach SaaS conversion optimization.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Apply the Organic Search segment to that report (in Google Analytics segments are on the top right, in other tools please refer to user manual). Back to our story. More traffic, not that hard. What do you see?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. What is the dark funnel? These places include: Communities and groups (e.g.,

B2B 103

B2B Social Media Channel Audience 103

SoCal CTO

OCTOBER 22, 2009

I see Visible Networking as a series of conversations around blog posts, and encouraging a group of people to actively participate. Yes, blogs has been touted as a place to have conversations, but Tony is doing Visible Networking by starting the conversation in a blog post, then continuing the conversation in the comments.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

ConversionXL

JANUARY 29, 2016

What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried). Let’s take a look at a B2B retargeting example. First, they used a tactic they referred to as integrated retargeting. Ad creative was also split tested.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Large B2B companies that already use Salesforce. Export size. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 27, 2022

More conversions? The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Before getting started, be clear on: The goal.

Demand 115

Demand Affiliate Audience Leadership 115

Austin Startup

SEPTEMBER 19, 2017

This post is written with B2B startups in mind, but should be generally applicable. Target market advisory boards was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story. Having a target market advisory board is also helpful come fundraising time.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Work hard to define meaningful product metrics – enabler of team success. Friends referring friends. from each of the speakers.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. I find the word conversions a bit repressive.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Austin Startup

MARCH 2, 2019

I was having conversations with an entrepreneur and then a group of high school students this week about the ridiculous myth of entrepreneurs being risk-takers that “just jump off the cliff and build their wings to fly on the fall down”. But I would argue in B2B SaaS (Software as a Service) businesses if you really know the market?

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

ConversionXL

JUNE 13, 2016

Statistics trap #3: Click rates and the conversion rate. A uni-factorial analysis of variance checks whether the variances of the individual samples differ, and the test variant that features a significant, higher conversion rate than the control. Statistics trap #3: Click Rates and Conversion Rate. “If During Testing.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Up and Running

OCTOBER 21, 2014

And even then, you’re going to first start with something we refer to as a One Page Pitch. Be careful to look at references as well, especially if the person you’ve hired is going to be driving a company vehicle or handling large sums of money. For B2B companies: Branding Business. Day 18: Brand your business. iMedia Connection.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

MARCH 10, 2015

In that scenario, we place an inordinate emphasis on Visits (and atrocious and awful decisions like defining Conversion Rate by using Visits). Did I just switch from a viking reference to pirates? Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

NOVEMBER 15, 2010

It's as if they have never seen a report with Visits & Conversions before. Go to the B2B dancing monkey video (what!). At the very minimum your notepad should contain answers to these two questions: What is the macro-conversion? What are two or three micro-conversions? Search, Referring Sites, Direct, Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. They adopted an approach we refer to as account-based content —creating articles and guides tailor-made to the needs of a single target account. It generates lots of irrelevant traffic.

B2B 133

B2B Marketing SEO Search 133

market-by-numbers.com

DECEMBER 7, 2009

User Class refers to a specific set of users. Get notified of new posts by email Popular Posts Updated Customer Development Image The Art of the Customer Development Conversation How to find early adopters What is Customer Development? Examples include Coca-Cola, most automobile manufacturers, Zappos.

San Diego 40

San Diego RSS Lean Elevator Pitch 40