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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. The benchmarks are based on the US market.

Retention 109
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10 Rosh Hashanah Resolutions for Startup Founders

VC Cafe

The past year was a wild ride for startups and founders, giving a whole new meaning to the ”rollercoaster” aspect of being an entrepreneur. Patrick Collison , self-made billionaire founder of Stripe. Bill Gates , founder of Microsoft. Choosing a co-founder, and hiring the early employees is key to building a successful company.

Founder 187
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Which Fundraising Round Should You Skip?

View from Seed

As seed rounds have atomized, it’s not uncommon for founders to raise 3 or even 4 rounds prior to a series A. The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. Founders with limited experience. should be avoided.

Dilution 149
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. Salesforce, for example, increased its revenue market share to 18.4% B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94
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Why revenue shouldn’t be your North Star Metric

VC Cafe

The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. The discussion that ensued was insightful and I thought it would be worth sharing it here for founders who are dealing with a similar issue. One of the board members asked a simple question: “Why is revenue our North Star KPI?

Metrics 179
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Product-Led Growth (PLG) For Startups

Mucker Lab

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78