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The How, Why And When Of Website A/B Testing

YoungUpstarts

These tests hinge on the measurement of live traffic to gauge how the different versions impact the website’s conversion rate. Teams can test a whole host of variations with this strategy, including everything from subtle adjustments in wording, to large-scale design changes. Why carry out A/B tests?

B2C 100
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Ben's a great host. Is that when you are putting things out on your Facebook page, it is a one to many conversation that's happening, right. To first say something to kick off a conversation, right. Duct Tape Transcript. Right, right, right.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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Clubhouse put a big bullseye on social audio

VC Cafe

Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. Twitter Spaces , already live, Spaces can host impromptu audio discussions, but has less bells and whistles than Clubhouse for host.

Audio 139
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo most shared hosting companies), but they only make interesting money at large scale (by definition, because it takes over 8000 customers to make only $1m/yr in revenue), which takes a long time to grow.

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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do most visitors feel about video?

Video 48
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 83