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Conversion, retention and churn benchmarks

VC Cafe

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. I previously wrote about startup benchmarks in the context of funding readiness, so it was time to give it a re-fresh.

Retention 109
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. With that in mind, it’s critical to understand the recommended funnel stage definitions and handoff criteria between stages before you set up your marketing automation platform (e.g., Your definitions and measurements don’t have to change, and you can begin implementation.

Demand 101
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Think: GoDaddy).

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Sales teams cost money, and of course, they also deliver another layer of organizational complexity. Lead scoring is complicated.

B2B 48
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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Their Jobs-to-be-Done Market Definition Canvas make the Lean Startup methodology even better by finding and defining a market up front. Problem – Lean Doesn’t Have a Market Definition Step. Thus, the market must be defined and validated in the innovation equation before moving to needs discovery and product definition.

Customer 420
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20 Entrepreneurs Reveal The Industry With The Most Optimist Future

Hearpreneur

Rental space, insurance, overhead, all these things play a major part in the cost to run a small business. But if you operate out of your home and set up an online store, those costs just became a lot less, putting more profits in your pocket. It is the new wave of commission-based sales, and it’s definitely the future.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? Folks, get ready and write these down or replay because these are definitely some companies you will want to check out. 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02]