B2B Marketplaces Revisited
Version One Ventures
MAY 20, 2020
Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. New B2B suppliers have to contend with a considerable amount of risk-aversion among purchasing managers and company employees – it’s always easy to go with the safe bet, rather than risk the repercussions of issues with a new supplier.
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