View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

JUNE 23, 2013

Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. There are many out there and many books have been written on the topic. I’ve been writing a series on a simple methodology that we used at my first enterprise software company.

Sales 328

Sales Campaign Sales Cycle Early Stage 328

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

The Startup Magazine

OCTOBER 25, 2017

Research might include reading business books and blogs, attending seminars, and speaking with seasoned business people. For instance, a dip in sales in a week might appear problematic, but then when sales pick up the next week, it’s safe to assume the problem was a mere aberration in your sales cycle.

Lean 61

Lean Technical Review Sales Cycle Sales 61

Startup Professionals Musings

JUNE 6, 2011

In my own effort to keep up with the times, I just finished a new book by Julie Steelman, “ The Effortless Yes: Demystifying the Selling Process.” Generate leads using social media, but don’t rely on it alone to make sales. Facilitate a transition to a private environment for closing a sale. Engage graciously.

Sales 234

Sales Entrepreneur Sales Cycle Matching 234

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

AUGUST 15, 2016

Outside of Andela, Jeremy serves on the board of the Young Entrepreneur Council and the education non-profit PENCIL and co-authored a book Education & Skills 2.0: We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 143

Cofounder Entrepreneur Africa Sales Cycle 143

Steve Blank

AUGUST 15, 2016

Outside of Andela, Jeremy serves on the board of the Young Entrepreneur Council and the education non-profit PENCIL and co-authored a book Education & Skills 2.0: We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

ReadWriteStart

JUNE 16, 2011

Having worked on technology licensing businesses, I have a good idea on how challenging those are from a sales cycle and cash flow perspective and, since Abhijit is still running a bootstrapped operation, I asked him about his strategy to manage the long sales cycle and the associated cash flow challenge.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

YFS Magazine

JUNE 17, 2015

Writing a book can help you leapfrog the conventional sales cycle in several ways.

Sales Cycle 60

Sales Cycle Sales Marketing 60

Austin Startup

OCTOBER 23, 2019

In his book, Secrets of Sand Hill Road, he explains exactly how VC’s decide where and how much to invest, and how entrepreneurs can get the best possible deal while making the most of their relationships with VC’s. Audrey Cisneros , Educator at IDEA Public Schools HQ , made a blunt conclusion: “Is the world equitable?

Fractional VPE 49

Fractional VPE Austin Artificial Inteligence Fractional CTO 49

Duct Tape Marketing

NOVEMBER 25, 2022

[17:23] How do you bring some urgency and scarcity to businesses that have a very long sales cycle? [19:33] 22:23] One of the things you’ve done in the book is that you kind of break down at the end of the chapter with action steps. Do you also have some checklists and things that people can download as well? [23:22]

Sales Cycle 91

Sales Cycle Cofounder Audio Networking 91

VC Cafe

OCTOBER 28, 2021

I was reading the book “Super Founders” by Ali Temaseb in which he breaks down the data behind billion dollar startups. When he asked founders and investors of billion dollar companies what spaces they thought will create the next billion dollar companies, he received a very diverse set of ideas.

B2B 167

B2B Sales Cycle Software Mobile 167

Duct Tape Marketing

APRIL 5, 2023

He co-authored The Ultimate Guide to Google Ads , now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold. Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands.

Advertising 83

Advertising Analytics San Diego Networking 83

ReadWriteStart

SEPTEMBER 23, 2010

With enterprise customers, this would result in tremendous exit barriers, making sales cycles long and involved, which a small startup will find hard to withstand. Now, the Web self-service software market is very crowded with major players like RightNow already deeply entrenched.

India 114

India Silicon Valley Incubator Bootstrapping 114

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

AUGUST 12, 2014

Once youve identified the trigger to activate a brands desire for your product, you need a sales strategy. Have your current books ready, as well as two- to five-year projections. Large companies have very long sales cycles. Step 4: Decide How to Sell. Get your finances in order. Be persistent.

Merger 265

Merger Cofounder Startup Sales Cycle 265

BeyondVC

JANUARY 14, 2010

While 2009 was a tough year, I must say that it was nice to see a number of our portfolio companies have blow out 4th quarters for bookings and growth. Are our sales repeatable or one-offs which means lots of customization of our product on every deal? Do we have a continually growing sales pipeline or did we run it dry for a big Q4?

Sales 102

Sales Sales Cycle Portfolio Lead Generation 102

ConversionXL

JULY 8, 2020

For example, say you have keywords that include teeth whitening and dental bleaching, and you set your title as “Book Your {keyword: dental} Appointment Today.”. When someone types in “dental bleaching,” your ad displays as “Book Your Dental Bleaching Appointment today.” Book Your Dental Appointment Today”).

PPC 100

PPC Matching Software Review Campaign 100

Startup Professionals Musings

JANUARY 13, 2017

In my own effort to keep up with the times, I explored Julie Steelman’s classic book on selling, “ The Effortless Yes: Demystifying the Selling Process.” Steelman does a good job of outlining the key selling steps that separate great sales people from the rest of us. Engage graciously. Perfect your natural ask.

Sales Cycle 120

Sales Cycle Social Media Matching Differentiation 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

AUGUST 24, 2012

In my own effort to keep up with the times, I finished a book by Julie Steelman a while back, “ The Effortless Yes: Demystifying the Selling Process.” Generate leads using social media, but don’t rely on it alone to make sales. Facilitate a transition to a private environment for closing a sale. Engage graciously.

Product 227

Product Sales Cycle Matching Social Media 227

Mike Michalowicz

JANUARY 18, 2023

When you think of the word marketing , you likely connect it with sales and promotions, which I hear aren’t attractive terms these days. Small business marketing isn’t just about sales. Sales are not the end of your interaction. From that first phone call to the sale, you’re nurturing your client relationships.

Marketing 60

Marketing Differentiation Small Business Sales Cycle 60

Version One Ventures

NOVEMBER 20, 2013

Today, we already see marketplaces for more complex transactions… for example booking a location and photographer for your wedding ( www.weddingful.com ), hiring a web designer to create your next mobile app ( www.ooomf.com ), or finding short-term rentals for pop-up stores ( www.storefront.com ).

Sales Cycle 157

Sales Cycle Lead Generation Web Portfolio 157

Version One Ventures

SEPTEMBER 11, 2013

During my time at AbeBooks , I was working in the book industry when it was undergoing a major disruption from Amazon. Just adding a website to now offer books for sale will not suddenly make an offline bookstore a serious competitor to Amazon.

Sales Cycle 122

Sales Cycle Business Model Aggregator Vertical 122

YoungUpstarts

SEPTEMBER 3, 2018

What you can do is learn how to rise above the emotional disruption they cause and, hopefully, salvage the sale. There are four types of objections you encounter in the sales process, and they occur at various points in the journey. However, if you want success in your sales career, then you’ve got to interrupt prospects.

Framework 100

Framework Sales Conversion Sales Cycle 100

Hippoland

AUGUST 8, 2018

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. So if someone books a hotel at say $100, then that means you make say $5 on that transaction. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. So if someone books a hotel at say $100, then that means you make say $5 on that transaction. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

NOVEMBER 10, 2016

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc. If you do buy leads, make sure they’re qualified. Get your content right.

Sales Cycle 70

Sales Cycle Marketing Nashville Social Media 70

Duct Tape Marketing

OCTOBER 22, 2019

After writing his book, The Seven Levels of Communication: Go From Relationships to Referrals , based on his experiences in the real estate industry, he began to garner attention well beyond the bounds of the real estate industry. What you’ll learn if you give a listen: Why the referral cycle is preferable to the traditional sales cycle.

Sales Cycle 34

Sales Cycle Demand Sales Customer 34

YoungUpstarts

JUNE 28, 2013

by John Baker, author of “ The Asking Formula – Ask For What You Want And Get It “ If you are like most sales managers, when it comes down to it, you are downright scared of being direct and to the point and telling people in no uncertain terms, “Here’s what I want!”. A sales manager is frustrated with his direct reports.

Sales Cycle 133

Sales Cycle Sales Social Media Email 133

Duct Tape Marketing

NOVEMBER 10, 2016

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc. If you do buy leads, make sure they’re qualified. Get your content right.

Sales Cycle 63

Sales Cycle Marketing Nashville Social Media 63

Duct Tape Marketing

APRIL 11, 2022

Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle.

Programming 88

Programming Small Business Advisory Board B2B 88

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products. How long is your sales process?

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 1, 2016

Same unique format: 3-days in a resort hotel that’s booked fully for the event! We’ve got the top optimization names discussing topics from long sales cycle B2B optimization to large scale testing challenges (think 100 concurrent tests) to really nailing your user research. Dates: April 5 to 7. Personalization?

San Antonio 48

San Antonio Sales Cycle B2B Analytics 48