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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. Evangelizing Customer Development in Japan.

Japan 305
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.

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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc. All of these are great strategies and tools that business schools build, and consulting firms help implement.

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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground. She will drive the program from the beginning. For example: 1.

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Is the Lean Startup Dead?

Steve Blank

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). He just hired Meg Whitman.

Lean 335
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Revenue Development

K9 Ventures

Another customer was my alma mater, Carnegie Mellon University, who was using it to host online class discussions for its distance education program. Since I had good connections with the University, we got a lot of feedback on how the product could be improved to meet their needs. In fact, that wasn’t Google’s idea at all.

Revenue 72
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Berkeley-wide. We’ve gone global as well.