ConversionXL
NOVEMBER 10, 2021
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. The concept of content advertising is a relatively new one. How many of them are likely to buy?
YoungUpstarts
APRIL 30, 2020
In particular, we think the post-COVID world will see a permanent shift in the way people shop for groceries, personal goods, and other essentials; the retailers that provide a tech-enabled, multi-channel approach will gain a larger share. Marketing campaigns that celebrate family togetherness will resonate.
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ConversionXL
FEBRUARY 10, 2021
Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. Brian Berger. A focus on local. Image source ).
ConversionXL
FEBRUARY 26, 2014
In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.
Both Sides of the Table
JANUARY 6, 2014
In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. when to build out our offices in Silicon Valley, New York & Los Angeles.
Both Sides of the Table
MAY 19, 2010
Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.
Women Entrepreneurs Can
APRIL 27, 2020
A great example of someone who understood that is Audrey Gelman , who once addressed 400 of her clients at her New York office while being six months pregnant. Paldesk launched pop-ups in their latest releases, successfully incorporating ideas generated over regular 2-month long survey & customer feedback campaigns.
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