Remove Campaign Remove Conversion Remove Viral Remove Web
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. Invisible Virality. Simple right? And that's on purpose.

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[Review] Return On Influence

YoungUpstarts

Written by marketing consultant Mark Schaefer , the book traces the origins of “citizen influence” on the social web, delves deeply into the world of Klout , and provides tips on how one can navigate this new digital landscape. For companies to milk this, best practices include the following: - Having a conversational brand.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet. 4) Crafting detailed workflows and escalation paths.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165
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How to create a sustainable social media strategy for your startup

The Next Web

Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Blogger outreach services streamline connecting with the blogs driving the conversation you’re joining. Then, you can tactfully insert yourself into the conversation.

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14 List Building Hacks to Grow Your Email Database Fast

ConversionXL

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.